Open doors until November 11th of all the wineries of the Movimento Turismo del Vino to allow wine lovers from all over Italy to taste the new wine of the vintage. A unique opportunity to discover the traditions and stories linked to St. Martin's Day, the celebration traditionally associated with the wine of the last harvest and the beginning of the winter season which, every 11 November, enlivens the countryside throughout Italy.
Le The wine cellars of the Wine Tourism Movement will come alive to satisfy every type of visitor: dinners with the producer with the best of local food and wine, for the experts the verticals that start from tastings of the newly born wine in the 2024 harvest up to the older vintages and, for all those who want to have fun, there will be no shortage of end-of-harvest celebrations with the classic pairing of new wine and roasted chestnuts.
“Nine days to discover the wines of the latest harvest and more – underlines President Violante Gardini Cinelli Colombini – for Cantine Aperte a San Martino 2024. MTV member wineries from all over Italy wish to welcome enthusiasts of all ages, but also the simply curious, to celebrate together the arrival of the first wines of the 2024 harvest. This year, in addition to the fun and festive elements, we wanted to combine the Movement's participation in the Wine Moderation Day on November 8. This is the perfect opportunity to reiterate the importance of knowing each wine, its history and its territory, with a conscious and curious approach, in line with the style of all the events branded Movimento Turismo del Vino. Furthermore, to communicate this concept more strongly, we invited members and wine tourists to join in with a digital flashmob with the hashtag #WineInModerationDay.”
Brunch, aperitifs at sunset and dinners offered by the producers to discover the typical recipes of tradition, verticals that start from tastings of the newly born wine in the 2024 harvest up to the old vintages
This year, in fact, Cantine Aperte a San Martino is intertwined with the Wine In Moderation Day the day dedicated to promoting responsible wine consumptionor, established last year with the aim of raising consumer awareness towards moderate and conscious consumption. The event, scheduled for November 8, organized by the international association Wine in Moderation with all its members including Unione Italiana Vini, wants to focus on wine as a driving force of stories and traditions and on how tasting a glass is a true cultural experience, a synthesis of emotions that remain in the memory. The slogan of WIM Day is in fact: “The greatest wine? The one that you'll remember.” (The best wine? The one you can remember). And the memory of an extraordinary experience remains, if the wine is approached with grace, respect and moderation and not with exaggeration.
For the occasion MTV launches a “digital toast” initiative, inviting members and wine tourists to celebrate the day of moderation with posts and reels using the dedicated hashtag #WineInModerationDay and the slogan “The greatest wine? The one that you'll remember” (“The best wine? The one that you can remember”), tagging the MTV Italia page. A way to make a strong and univocal voice heard that invites conscious and moderate drinking.
Pairing with typical autumn flavours: traditional cicchetti in Veneto, truffles and hazelnuts in Piedmont, chestnuts in Abruzzo, EVO oils in Tuscany and typical cutting boards from Friuli Venezia Giulia with Montasio and San Daniele.
Of course, there will be no shortage of classic tastings of new wine, paired with typical autumn flavours: from traditional cicchetti in Veneto, with truffles and hazelnuts in Piedmont, with chestnuts in Abruzzo, passing through the tastings of the best Evo oils in Tuscany and the typical platters of Friuli Venezia Giulia with Montasio and San DanieleThe cellars will allow visitors to Tasting wine directly from the vats and barrels, in a still lively phase of the process. During the tasting, explanations will be provided on the various winemaking processes, from the harvest to the fermentation, to help understand the path of the wine to the glass, thus creating an immersive experience in the world of artisanal winemaking.
It's still brunches, sunset aperitifs and dinners offered by producers to discover the typical traditional recipes, guided tours of wine museums and monasteries, itineraries in wellness centers, interactive walks in the vineyards, book presentations and meetings with professionals in the sector.
Cantine Aperte a San Martino will also be an opportunity to learn about new initiatives: in Piedmont, the partnership with Vendemmia a Torino – Grapes in Town, a calendar resulting from important synergies in the area, with the common goal of promoting, also through the culture of wine, Piedmont's food and wine, artistic and cultural excellence.
In Lazio, the start-up “Vino in Vigna” will give members the opportunity to participate in company events throughout the year, both in the vineyard and in the cellar, actively and concretely experiencing the fundamental phases of production and then taking home a bottle of wine with the option of a personalized label.
Fun is guaranteed with the “Pure Tasting Game” that will allow participants to taste individual grape varieties and then compare them with the final wine, often the result of a blend. This experience stimulates curiosity and helps to understand the importance of the contribution of each grape variety in the harmony of the final product.
There will also be space for creative labs dedicated to children to invent and paint with the colors of autumn. An interactive workshop on the history and traditions of wine will explore the deep connection between this product, the territory and local memories, thanks to the stories and anecdotes of the winemakers, true custodians of an ancient tradition. And the personal stories of MTV members will allow you to experience wine not only as a product, but as an expression of a family tradition, made of passion and dedication that must be respected to the utmost.
Regional MTV programs are constantly updated. To find out about the activities of each winery, stay updated on the official channels of the Movimento Turismo del Vino. www.movimentoturismovino.it
The Movimento Turismo del Vino Association is a non-profit organization and includes over 700 of the most prestigious wineries in Italy, selected on the basis of specific requirements, first and foremost that of the quality of wine tourism hospitality. The association's objective is to promote the culture of wine through visits to production sites. On the one hand, the Movement wants to make wine tourists more familiar with the activities and products of the member wineries, and on the other, to offer an example of how to do business while respecting traditions, safeguarding the environment and quality agriculture.
