comes the Italian wine talent show: over 200 emerging labels, with great ambitions and the desire to be discovered by wine lovers, buyers, restaurateurs and sommeliers will parade on the catwalk from the 3 4 December to the Leopolda station in Florence for the first event reserved for labels destined to become cult and which represent young companies.
"They will be famous in wine", this is the title of the event organized by AIS Tuscany will put together i best Italian wines created in the last five vintages and the best wineries created in the last ten years.
«The event - explains Cristiano Cini, president of AIS Toscana - has the profile of a talent show and teaches emerging producers the way to success: video and photo workshops, interviews with wine influencers and wine bloggers, private tastings with champion sommeliers to discover one's strengths, all in a festive and slightly transgressive atmosphere for the world of wine, the public will also find a contest with a tests to evaluate one's oenological competence, a wine tour guided by professional sommeliers in a "catwalk" in which we will see the next "collections" that is the new labels and the new "maisons" that are the newly born cellars.
The format is very similar to that of the presentation of new collections and puts emerging trends and personalities in the spotlight. Obviously the location changes from Paris or Milan and moves to a context closer to oenology: Florence, the capital of Tuscany, home of the DOCGs that have made the history of Italian oenology. The wineries involved will present their wines in small individual stands located along the Leopolda. It will be an area dedicated to street food and a wine shop where visitors can buy the wines that will be famous. For true enthusiasts, seminars with themed tastings will be organized. An area is also planned for interviews, TV footage and meetings with wine communicators which, at least in part, the public will be able to attend.
The organizers of the initiative are some Sienese entrepreneurs – including Donatella Cinelli Colombini, Ugo Venturini and Giacomo Lodovici – and the AIS Toscana Sommeliers. The Italian Sommelier Association of Tuscany, with 4300 members strong, has a strategic role in the selection of the wineries participating in will be Famous in Wine. Just Ais Toscana on the occasion will present the Guide Vitae 2023 welcoming the new national president Sandro Camilli who will deliver the diplomas to the wineries awarded the 4 vines. In addition, over the two days there will be tastings led by sommeliers who, as tutors, will guide enthusiasts in search of the wines for tasting, as well as quick courses to approach wine.
All information on the website www.sarannofamosinelvino.it or info@sarannofamosinelvino.it
