“I'm talking to you who come from Silicon Valley, where some of the largest and most successful companies have built their businesses by lulling customers with false reassurances about personal information. They are devouring everything they know about you to try and monetize it. We think it's wrong, Apple doesn't want to be such a company." Heavy words those pronounced by Apple's number one, Tim Cook, during an Electronic Privacy Information Center event.
The attack, as claimed by the American press, is mainly aimed at Google and Facebook. “You may like them as free services, because they call themselves that, but don't think about the fact that they dig into your email data, your search history and now even your personal photos and sell them for God knows what advertising purposes. Someday customers will see them for what they really are,” says Steve Jobs' successor. More Google than Facebook, actually: Cook enters the tackle, aiming straight at the meniscus of the Photo service launched by Mountain View during the last developer conference.
The application allows you to archive photos and videos for free in the cloud with no space limits. A gift for users whose smartphones now hardly contain the shots and, according to Cook, yet another threat in terms of privacy. Google itself is aware of the delicacy of the topic, and just at the same time as the launch of Photos, it created a page to easily manage the impositions of your account related to privacy. But according to Cook this is not enough: “You shouldn't mistake a service for free when in reality it has a very high cost. It's important, especially at a time when we store health, finance and housing data on our devices,” he says. The number one from Cupertino has clear ideas about the nature of the next battle: “We have a deep respect for the legislators, and we collaborate with them in many areas, but on this point we do not agree. Weakening the encryption hurts those who are using it for the right reasons."
