Il new Appliance Bonus debuts and sells out immediatelyThe 48,1 million euro ceiling made available by Mimit for encourage the replacement of old appliances with more energy efficient models it has been literally pulverized within a few hoursApplications submitted through the dedicated platform moved at such a pace that the funds ran out on the very day they opened.
The "click day" mechanism and the assault on vouchers
The procedure, now the classic click day in which contributions are awarded in chronological order of requests, has sparked a rush for vouchers from the early hours on the morning of November 18th. Before 8 a.m., explain Aires (Italian Association of Specialized Household Appliance Retailers), many retailers were already receiving their first online orders and a steady flow of customers into their stores.
Il bonus covers 30% of the purchase price of the appliance, with a ceiling of 100 euros per household, which doubles to 200 euros for those with an ISEE of less than 25.000 euros. This is a one-time incentive, can only be used once, valid for high-efficiency products such as refrigerators, washing machines, dryers, range hoods, ovens, and hobs. To take effect, consumers must redeem the voucher within two weeks; otherwise, it will be reassigned to those on the waiting list.
Requests boom
With limited funding and modest contributions, the most conservative estimate indicates over 300 applications in the first few hours alone. This response confirms how central the issue of energy efficiency has become for Italian families, especially at a time when reducing consumption and containing household expenses are a shared goal.
Scozzoli, (Aires): "We're facing a true plebiscite."
The president of Aires, Andrew Scozzoli, does not hide his satisfaction with the rapid progress of the measure: "the figures confirm what the specialized channel had already grasped in the first hours: the response from consumers was immediate and massive, with a demand for incentives proceeding at an accelerated pace. We are facing a real plebisciteDemand is concentrated mainly on high-efficiency appliances and continues to grow minute by minute. At this point the confirmation of the incentive in the 2026 budget law it is not only desirable: it is now necessary".
The almost instantaneous exhaustion of the funds demonstrates the concreteness of the need: Italians want to renew their household appliances, reduce consumption and invest in more sustainable technologies, but without financial support, replacement risks remaining a distant goal.
Aires He therefore asks that the incentive not remain an isolated incident, but also be stabilized in the coming years. This path would allow for continuity in the energy efficiency process and, at the same time, support the market and the purchasing power of families.
