The project Rhex (Rimini Horeca Expo) replaces, starting this year, the MIA (International Food Exhibition), and it involves also SIA Guest e FLAVOR, two important events dedicated respectively to the hotel hospitality sector and to the restaurant, coffee and catering sector.
Sponsored by the Ministry of Agricultural, Food and Forestry Policies of the Emilia-Romagna Region, the Province of Rimini and Federalberghi, in collaboration with ICE and FIPE, the rhex represents a meeting point for the various Italian operators in the Horeca sector (Hotel-Restaurant-Cafè&Catering). In fact, the Fair consists of an opportunity to exchange information on innovations relating to the world of catering and hospitality, presentations of cutting-edge management and management methods, new business models, the latest trends and challenges of the international reference markets and solutions .
The macro-sectors to which particular space will be reserved at the Rimini Horeca Expo include: contract furniture and accessories, bathroom and well-being in hotels, interior decorations, food products for catering, regional food specialties (in this regard, a focus on extra virgin olive oil and pasta), seafood and processing, beer, wine, sparkling wine and champagne specialities, and finally technologies, services, large kitchens and equipment for the Horeca world.
The participation of top international buyers from five continents is expected at Rhex in Rimini. L'ICE – Agency for the promotion abroad and internationalization of Italian companies, participated in the event at the Rimini Fair organizing a incoming of 43 international buyers, coming from Australia, China and Japan for the restaurant sector (SAPORE) and Turkey for the hotel hospitality sector (SIA Guest). These international buyers, which the ICE agency selected and invited on the occasion of the Expo, operate in various fields such as: importers/wholesalers of Italian regional specialties and craft beers; catering and group catering companies; owners or managers of Italian restaurants abroad, bars, gourmet shops, public establishments and nightclubs; hotel architects/designers; food & beverage manager of hotel chains or owners of hotels with kitchens; importers of kitchens and large catering systems.
The objective is clearly to promote knowledge of the Italian market, encourage commercial contacts with Italian companies participating as exhibitors at Rhex, research innovative products, evaluate new collaborations, but also renew commercial contracts and sign new orders with usual suppliers.
The Rhex calendar also includes a series of events such as exhibitions, seminars, show cooking and talk shows, which will represent important moments of contact between the various operators in the sector, also with the aim of publicizing the most innovative aspects of the Horeca sectors. Among these events, there will be a presentation dedicated to wine, to which great sommeliers and exponents of international food and wine critics have been invited.
