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Dior, new creative director: Jonathan Anderson at the next men's show. Arnault: "2025? Turbulent start, we need a US-EU agreement on tariffs"

Designer Jonathan Anderson will replace Kim Jones and direct Christian Dior's next men's show in June, LVMH CEO Bernard Arnault announced.

Dior, new creative director: Jonathan Anderson at the next men's show. Arnault: "2025? Turbulent start, we need a US-EU agreement on tariffs"

The stylist Jonathan anderson will direct the next one men's fashion show di Christian Dior, scheduled for next June. It was announced Bernard Arnault, CEO of the French giant luxury lvmh, during the shareholders' meeting. "I can tell you that the next Christian Dior men's show, which will take place in June, will be created by Jonathan Anderson," Arnault said, when asked to name the successor to Kim Jones, former creative director of Dior Homme. Jonathan Anderson recently left the Spanish house Loewe, still owned by LVMH.

LVMH, Here's What Arnault Said About US Tariffs

Meanwhile, during the annual general meeting of LVMH, Arnault stressed: “The 2025 It starts off a bit turbulent, if we may say so. Until the end of February, everything went very well. Then we found ourselves faced with a global geopolitical and economic situation, compromised by potential customs duties and the worsening of international crises".

Il luxury sector counted on the American market to compensate for the slowdown in sales in China, but now it has to deal with the new customs duties announced by Donald Trump.

Bernard Arnault, whose group makes 25% of sales in the United States, called on European leaders to resolve trade tensions with the United States “amicably,” saying he was “in favor” of “a free trade zone” between the two economic powers.

“These negotiations – the CEO underlined on the sidelines of the general meeting – are of vital importance for many companies in France and, unfortunately, I have the impression that our British friends are more concrete in advancing the negotiations."

Arnault, duties and French viticulture

“We absolutely have to find an agreement, it is essential for French viticulture”, adds Arnault. The LVMH group, in fact, makes 34% of the sales of wines and spirits (Dom Pérignon, Hennessy, Circle) in the United States. If the negotiations fail, he adds, and “we end up with high customs duties, we will be forced to increase our American production. And we will have to blame the companies. If that happens, it will be Brussels’ fault,” is the position of Arnault, whose group already owns three Louis Vuitton laboratories and four laboratories for the American brand Tiffany in the United States.

The group had announced on Tuesday a sales decline of 2% in the first quarter, reaching 20,3 billion euros. But “our situation is far from worrying,” Arnault reassured shareholders. “The objective is to offer the best quality. And then growth follows more or less quickly, and the bigger you are the more difficult it is. Or you have to accept trivializing things, which we categorically refuse, especially for our two main brands, Louis Vuitton e Dior. Maybe we'll see a little bit less growth,” he said, adding: “That doesn't worry me at all.”

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