Bad news for users Spotify: the streaming platform has announced a new price increase for the Premium subscriptions in various areas of the world, including Europe, South Asia, the Middle East, Africa, Latin America and the Asia-Pacific.
Existing subscribers are receiving email notifications that the new prices will come into effect. as of September 2025This means that August will be the last month you can enjoy the Premium plan at the current price.
Spotify Premium will cost more: where and how much?
The price increase translates, in most cases, into an increase of 1 euro per month: the individual Premium plan passes from 10,99 euro to 11,99 euroThe new prices are already active for new subscribers in Italy, Spain e Portugal. Other European countries such as France, Belgium, Villages Low e Luxembourg, which had already seen increases in recent months, currently appear excluded from further adjustments.
Even in the United States i prices remain unchanged(at least for now). Spotify had maintained stable rates in the US for over 12 years, before the first increases were introduced between 2023 and 2024.
Why is Spotify raising its Premium prices?
The decision comes just days after the publication of the quarterly, which showed a subscriber growth ma lower profit forecasts to expectations, with a consequent 11,5% drop in the stock market and approximately 16 billion dollars of capitalization wasted. The main problem remains that of the margini Very small: a significant portion of revenue is redistributed to record labels. This business model makes it difficult for Spotify to generate stable profits.
The CEO Daniel Ek, speaking during the conference call with investors, reiterated that the company's priority is user loyalty, even at the expense of short-term profitability. According to the Financial Times, increases were already planned have been planned for summer 2025 for some time and are part of the platform's long-term strategy.
As per tradition, Spotify did not provide explanations detailed information on the increase. The official communication to customers refers generically to the desire to "continue to innovate the product offering and features."
App Store and its new features: the user experience is also improving.
One of the levers that has driven the growth of Premium subscriptions is linked to recent changes introduced by Apple to the App Store, which now allow Spotify to insert payment links directly in the app, making it easy to sign up for paid plans.
Meanwhile, the platform continues to work on improving the listening experience. Among the most recent updates are some notable newdiscoveries in the app's code, such as a new high-quality audio mode, which could further elevate the music experience for the most demanding users.
