Piquadro lands a Beijing with a boutique inside the China World Mall, a showcase for the world's leading fashion and luxury brands. It is the third flag that the Bolognese company plants in China, after Shenyang and Chongqing, while the inauguration of a new store in Chengdu is scheduled for January 2014.
The store, says a note from the company, has an area of over 80 square meters and was designed by the architect Karim Azzabi, who also designed the futuristic headquarters in the province of Bologna.
"We are extremely satisfied - says Marco Palmieri, president and CEO of Piquadro - being present in one of the most important shopping malls in the Chinese capital allows us to establish Piquadro as one of the most prestigious Italian brands, a fundamental condition in Piquadro's expansion strategy in the Extreme Orient".
