The Salone del Mobile.Milano moves to Shanghai . From giThursday 22nd to Saturday 24th November at SEC – Shanghai Exhibition Center – 123 Italian brands they will present the "Italian way of life" emphasizing the content of imagination, creativity and original manufacturing quality typical of our furniture production. Requirements that make it particularly attractive in the eyes of the Chinese consumer.
Claudio Luti, president of the Salone del Mobile he presented it as "a strategic international appointment", which has grown exponentially thanks to the quality of the exhibition proposal and the interest shown by an increasingly attentive and sensitive public to the values of design.
Italy is the country that has sold the most to China in 2017, confirming himself the first furniture supplier. The Master Classes, meetings with three internationally renowned Italian architects, stage names of the caliber of Michele De Lucchi, Stefano Boeri, Roberto Palomba who will dialogue with as many talented Chinese designers: Yung Ho Chang, Liu Yichun and Fu Rong Chen.
The list of exhibitors is very long, all famous names of Made in Italy from Alessi to Minotti to Richard Ginori and many others.
