“An enormous satisfaction, a great job”. Thus Sergio Marchionne, president of Ferrari, commented yesterday's triumphant debut on Wall Street by the house of Maranello.
Speaking outside the NYSE building, surrounded by various Ferrari models, the manager explained that the listing gives the group "the possibility of being seen on the financial market" and of "making the brand visible".
According to Marchionne, "the important thing is to ensure the continuity of the management process, which in Ferrari was unique and which cannot be interrupted".
Ferrari landed on Wall Street after having been "part of an auto conglomerate that obscured it", while "detaching it from the rest of the car created the possibility of understanding it for what it is", and now Marchionne intends to "continue to do what we do, do it well and win Formula One, which is a very important thing. And then develop a series of know-how to broaden the brand”.
