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Italian summer: beautiful and sustainable beaches, but increasingly expensive. Four million have already chosen abroad

Legambiente data on beautiful Italian beaches is matched by Confesercenti data on Italians who will go abroad. Greece and Spain are among the favorite destinations in the face of the Bel Paese's high summer prices

Italian summer: beautiful and sustainable beaches, but increasingly expensive. Four million have already chosen abroad

Greece, and not only, against Pollica. Confesercenti against Legambiente. The city of Campania, first beachItaly,​ thissummer he will have to deal with the thousands of Italians who have chosen to spend their holidays abroad holidays. The rankings are so fast that the organizations that worry about letting us know where and why we go on holiday now cancel each other out and send us into confusion. Why do we run away abroad? Because you spend less.​

There are already four million Italians who have chosen Greece, Spain or the USA to recuperate in July and August. Assoviaggi of Confesercenti tells us this, almost as if he hadn't read the Legambiente and Touring Club Report on the best equipped localities in our country. ​It's a shame for the enthusiasm of the indefensible Minister of Tourism Daniela Santanchè vhe few hours before the Confesercenti data, it gave itself top marks in terms of government efforts.

All numbers in one search

In 671 travel agencies, customers looked more at their wallet than at the environment, the clean sea, the hospitality. We hear hundreds of hymns to Italian spirit, but evidently they don't cross family budgets. The Minister should reflect, for the good of the country she loves, as the old mentor Silvio said.

Prices out of control

The increase in prices, starting with transport fares, makes us escape where a train ticket in Italy is equivalent to an extra day of relaxation. Italy, beautiful soil of love, too salty for those who love it, but hate out of control prices and tariffs.

Bookings grew by 3,5% compared to 2023​ but “it is noticeable a decline in interest especially towards the Mare Italia product, as well as an increase in requests towards short-haul destinations" writes Assoviaggi. We quickly grab (!) the destinations closest to Italy that have the most competitive offers. Even the rhetorical streak of the most beautiful country in the world suffers from organizational limits and different approaches in welcoming or protecting the environment. For Pollica who wins, hundreds of other places are beautiful and impossible to visit. Overall alone 1,2 million of holidaymakers will remain within Italian borders.

And then 2024 the cruise. It remains among the types of travel rewarded by agency visitors also via the web. You set sail from one port and touch multiple countries. You've already paid and you know what awaits you. Group trips to distant locations are often booked to break the loneliness and complacency of citizens of ancient Mediterranean civilizations. This is fine too. Tourism in Italy is the 13% of GDP but if you pay 20% more for deckchairs, umbrellas, sunbeds, ice cream on the beach, perhaps a dip in the Santorini caldera with a glass of uzo water and ice is better. Then there will always be time to go to Pollica. Out of season?

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