we receive e we publish the following Press release.
Training content, exhibition areas and networking opportunities, the future of hospitality comes to BolognaFiere from 19 to 21 October 2026.
HIP – Horeca Professional Expo brings to Italy for the first time one of the most important European formats dedicated toInnovation 4.0 in the Ho.Re.Ca. world It is, in fact, the only professional business platform in the sector, which generates an innovation ecosystem for entrepreneurs and decision-makers.
The focus of the event will be the Hospitality 4.0 Congress, which will bring together over 400 speakers from across the globe and offer a program structured around more than 20 vertical summits, dedicated to various hospitality segments. The content will focus on how companies in the sector can become more competitive through management and differentiation. To this end, issues such as business scalability and sustainability, technological innovation, and the talent shortage, among others, will be addressed.
HIP, a multi-specialist event involving the entire hospitality ecosystem, includes an exhibition area with the participation of over 300 companies, which will present products and services for the Horeca world. The main leading sectors of the event will be: Digital World, Smart Kitchens & Equipment, Foodservice Solutions, Design & Experience, Automated Foodservice, Coffee, Bakery & Gelato, Steakhouse, Selected Brands, Wine & Spirits, Health & Safety, New Concepts & Franchises, Delivery & Food As A Service.
The arrival of HIP in Italy represents an extension of a fair developed in Spain, which has just concluded its tenth edition in Madrid. It saw the participation of over 60.000 professionals, more than 1.000 exhibiting companies, and over 700 international speakers involved in the Hospitality 4.0 Congress, which has become the largest global forum dedicated to Ho.Re.Ca. trends. All this generated an economic impact of over 102 million euros.
Manuel Good, director of HIP Italia, emphasizes that "with the event, we want to consolidate a meeting point created by and for the hospitality sector, placing professionals at the center to help them evolve their businesses toward more competitive models. For this reason, we are counting on the most relevant voices of the moment and the latest market developments, which will accelerate this transformation to achieve a more profitable, efficient, sustainable, and resilient sector."
The Italian event next autumn is part of a phase of transformation for the hospitality industry, affected by shifts in consumption patterns, the introduction of new technologies, and a growing focus on sustainability and operational efficiency. In this context, HIP offers an opportunity for industry professionals and companies to update and discuss issues.
During the three days, the following are expected: over 10.000 professionals, between entrepreneurs, managers and operators in the sector, with the aim of promoting direct comparison between supply and demand and updating on the main innovations available on the market. program It will be complemented by a series of networking activities dedicated to building professional relationships and collaboration opportunities. These will include: Horeca New Business Models Awards, the industry's most prestigious awards that will recognize companies driving innovation in hospitality.
The model on which HIP is based integrates moments of professional update and business development-oriented activities, with the aim of offering useful tools to businesses in an evolving competitive environment. The Italian edition is part of this process, aiming to replicate a format already tested internationally in the domestic market.
“The arrival of HIP – Horeca Professional Expo at BolognaFiere represents a further step in the process of strengthening our positioning as an international platform for highly specialized sectors”, declares Antonio Bruzzone, CEO of BolognaFiere. "Bringing a successful European format to Italy means offering hospitality companies a concrete tool to address the major transformations underway—from technological innovation to sustainability, to evolving consumption patterns. Our goal is to create an ecosystem where content, business, and networking are integrated, generating real opportunities for operators and contributing to the competitive growth of the entire Ho.Re.Ca. supply chain, in an increasingly global and dynamic context."
HIP – Horeca Professional Expo (19-21 October 2026, BolognaFiere)HIP is the largest event dedicated to innovation for hotel and restaurant professionals, bringing together the latest solutions, trends, and business models to improve the sector's competitiveness in Bologna. Furthermore, HIP hosts the Hospitality 4.0 Congress, with five auditoriums, over 20 summits, and more than 400 speakers. The program is tailored for each professional, showcasing the latest innovations for each sector: hotels, restaurants, bars, catering, home delivery/takeout, and travel services.
