Autumn ferment, as for the new wine, in Assorel, an association that has always placed training at the center of its services to members, aimed at the growth of communication companies and the market. In fact, a new cycle of #AssorelIncontri is kicking off for operators in the world of communication and public relations, moments of updating, in-depth analysis and discussion on current issues with free participation.
The first appointment scheduled for Wednesday 13 September intends to take stock of the power of the new writing which today sees copywriters, advertisers and communicators engaged in interacting in parallel yet diversified environments. Alessandro Lucchini, linguist, teacher and trainer on Written Communication issues, will entertain the public with a lecture entitled "The power of new writing: strategic, proactive, reactive".
As an Italian initiative in the context of the International Measurement Month organized by AMEC, the International Association for the Measurement and Evaluation of Communication, on 26 September Assorel will address the issue of measuring the results deriving from public relations activities with the meeting "Measuring public relations plans” managed by Barbara Bassi, AMEC European Chapter Chair who will illustrate the AMEC Integrated Framework. Both appointments with #AssorelIncontri will be held at 18.00 at SAN VITTORE49_La Cordata (via San Vittore, 49) in Milan.
