The forerunner fairs for Italian business in the world: to promote the most important showcases of Italian excellence, Assocamerestero and the Industry Fairs Committee (CFI) have signed a collaboration agreement that will enhance the partnership between the organizers of the main Italian exhibitions and the 78 Chambers of Italian trade abroad.
Thanks to the contribution of the foreign chamber network, on the 54 markets covered by the CCIE, a widespread dissemination of the Italian trade fair calendar will be guaranteed to a targeted target of sector operators, as well as constant monitoring of business opportunities and trends in the most relevant to our trade fair system.
“The exhibition activity has always been a strategic asset of the CCIE business. This Agreement testifies to the growth of the action of the Italian Chambers abroad in the creation of advanced exhibition services, which will be able to support CFI especially in the important follow-up phase of the exhibitions with foreign operators, thanks to the roots of our network within of local business communities”, says Gian Domenico Auricchio, President of Assocamerestero.
“The internationalization process of companies, especially SMEs, passes primarily through the tool of trade fairs held in Italy” – declares the CFI President Massimo Goldoni – “and the institutional collaboration between Assocamerestero and CFI will contribute positively to enhancing the excellence of Made in Italy that identify themselves in them. The agreement, as a premise for a more direct relationship between the Organizers and the individual Foreign Chambers, is aimed at an exchange of timely information on the exhibition policy and on the evolution of the national system in the context of global competition which is monitored locally" .
