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Unicredit: Banca Store is born immediately, new products in partnership with prestigious brands

The new Subito Banca Store business model was born today in all Unicredit branches, which envisages the offer of products in partnership with prestigious brands – The previous range of Samsung products is now joined by that of the Technogym range.

Unicredit: Banca Store is born immediately, new products in partnership with prestigious brands

Starting today, all Unicredit branches will offer Subito Banca Store, the evolution and consolidation of the business model born less than a year ago with the first Subito Banca initiative. New products in partnership with prestigious brands will therefore be made available by Unicredit.

The previous range of Samsung products will now be joined by the Technogym range, which will cover the Hi Tech, Business and Wellness categories. As far as Samsung is concerned, the Galaxy Note Pro 12,2″ tablet, printers, PCs and latest generation digital monitors will be available, while for Technogym there will be products for the home such as Spazio Forma, the foldable treadmill for the home and other products of the Forma Line, the design products of the Personal line and the active sitting Wellness Ball Active Sitting.

“The success of the first two editions of Subito Banca - said Gabriele Piccini, CountryChairman Italy of UniCredit - prompted us to invest in the development of this new business area which allows us to make the most of the widespread presence of our branches throughout Italy. In fact, in just 5 months, we had over 120.000 subscriptions to the offer from our customers, an unexpected result that led us to acquire more than 100.000 new mobile customers. The initiative also allowed families to pay the purchase in installments in a flexible way, without expenses or interest: almost 60% of the subscriptions took place through a specific loan. Today, with Subito BancaStore, our Private and Business Customers will have available on an ongoing basis, with periodic updates of the offer, selected products from prestigious Partners, which can be purchased in a simple, immediate and financed way, even with credit cards from the new Flexia range commission-free purchase.

For new account holders who join Subito Banca Store, UniCredit will renew the Super Genius 2.0 account offer with zero fee for 2 years.

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