The signing of a three-year partnership agreement between the UBI Banca Group and Atalanta Bergamasca Calcio was announced on Saturday 1 July during a joint press conference held at the bank's Bergamo headquarters.
The partnership, presented by the Chairman of the Supervisory Board of UBI Banca, Andrea Moltrasio and the Chairman of Atalanta, Antonio Percassi, presents numerous contents which will make it possible to exploit the synergies and links with the territory of two companies which are also two reference brands for the local economy and sportsmen.
“A partnership which confirms UBI Banca's far-reaching commitment towards society and the areas in which it is present”, says Andrea Moltrasio, Chairman of the Supervisory Board of UBI Banca, “Atalanta is in fact the maximum expression, for dedication and professionalism , of what can be achieved in sport in terms of results. A stimulus to spread the culture also among the numerous non-professional and youth associations which, also thanks to our support, continue to involve numerous sportsmen and women".
“We are proud and honored that such an important Group is becoming part of the Atalanta world”, declares Antonio Percassi, Chairman of the Nerazzurri Club, “UBI Banca operates throughout Italy, but is strongly rooted in the Bergamo area and has always been attentive to young and the world of sport. For Atalanta it is of fundamental importance to teach the little ones what sacrifice and correct sporting culture are, goals and philosophy that we share with UBI and this, working in synergy, can only allow us to do a good job and achieve important results. This partnership for Atalanta can only be an added value”.
UBI Banca will link its name to the Bergamo team through a series of initiatives including placing the logo on the sports training clothing of the first team and the technical staff, assuming the title of main sponsor of the Primavera team and the appointment of the Giulio Cesare Tribuna of the Atleti Azzurri d'Italia stadium, which will become the UBI Banca Tribuna.
A series of Atalanta Brand products will be created for enthusiasts such as, for example, various prepaid cards and credit cards, for which specific discounts will be progressively defined and activated, with the aim of creating a real system of usable discounts in the points of sale that gravitate around the Atalanta universe.
Among the specific initiatives of greatest interest to sports enthusiasts is the one dedicated to the new subscribers and season-ticket holders of the Nerazzurri club who, by choosing the HYBRID Atalanta credit card as their main UBI group card, will receive a free official team shirt.
The partnership provides financial education courses for the athletes of the youth teams, thus further strengthening the bank's commitment to disseminating economic and financial culture among young people.
