The day has come launch of Kena Mobile, the mobile virtual operator (Mvno) that Tim devised to anticipate and beat the debut of FreeMobile, the aggressive brand of the French Iliad, in our country. The goal is to guarantee its customers low cost tariffs on voice and internet services in 3 that could disrupt the Italian mobile market.
«We've already done the tests – announced the CEO of Telecom Italia, Flavio Cattaneo at the beginning of the year – and we're ready to start with a no-frills, no-frills service. As we are the former telephony monopolist, we want to move from defending market shares to attacking». Kena Mobile was therefore born as a parallel brand, released from the Tim team and from the other offers of the house.
But what are they the rates proposed by Kena Mobile and what differences are there compared to the offers on the market?
TIM, KENA MOBILE: OFFERS AND RATES
Based on the rumors of the eve, Kena Mobile will debut with three different offers, all with a monthly deadline and therefore not every 28 days as is now customary among the various operators. The three packages will be:
- "Kena Voice”: 1.000 minutes of calls to everyone (without activation costs) at €3,99 every 30 days.
– “Kena Internet”: 4 Giga of internet traffic in 3G (4G is not foreseen at the moment) and an activation cost of 9 euros. Cost: 3,99 every 30 days.
– “Kena Digital”: 600 minutes, 6 Giga of internet traffic (on 3G network) and 100 SMS. Cost: 9,99 euros every 30 days.
TIM, KENA MOBILE: IS IT CONVENIENT?
Obviously everything will depend on the needs of the various users. The tariffs will vary from 4 to 10 euros and will be aimed more at customers interested in voice and SMS services than at those who instead aim to make the most of the potential of the mobile web given the initial impossibility of accessing 4G. The voice offer, in particular, seems intended for all people who use their telephone only to make calls and perhaps have not yet given up on using the so-called vintage models.
After the first experimental phase, based on the market response and therefore on the possible success of the various offers, during the summer Kena will launch new promotions, with the aim of beating the time of the arrival of the French Free by Xavier Niel, whose debut in our country is expected by December 2017.
TIM, KENA MOBILE: WHERE TO BUY THE SIM
For Kena Voce, the Sim costs 10 euros (5 euros + 3,99 of the first fee, the rest will be present as residual credit), while for Kena Internet and Kena Digital, the cost is 20 euros (of which 5 again for the SIM only, plus the costs of the first fee and activation in the case of the internet-only package).
The new Sim can be purchased online at www.kenamobile.it , through the call center (on the dedicated number 181), through which it will be possible to pay the amount due and book the type of contract you prefer. In doing so, the Sim will be delivered to your home. The opening of 8 physical stores in the main Italian cities is also planned.
