The group Prada led by Miuccia Prada and Patrizio Bertelli has renewed its alliance with the Franco-Italian eyewear giant Essilor Luxottica for another 10 years. The agreement covers the development, production and global distribution of glasses under the Prada, Prada Linea Rossa and Miu Miu brands, as the current one will expire at the end of 2025. The extension is expected until December 31, 2030 with a renewal planned until December 31 2035.
“We are delighted to announce the renewal of the agreement with EssilorLuxottica, a trusted and long-standing partner with whom we have created a strong collaboration based on craftsmanship, quality and innovation,” said Patrick Bertelli, President of the Prada Group, in the note. “This renewal confirms our commitment to these values and our shared vision for the future of eyewear.”
The over twenty-year partnership between the two companies is the result of a shared vision. Inspired by the world of fashion and technology, the two companies have created cutting-edge collections.
“Since our paths first crossed,” he added Francesco Milleri, Chairman and CEO of EssilorLuxottica, “the Prada Group has been an extraordinary partner, with a truly special place in our history. This renewal fills us with pride and confirms our shared commitment to bringing luxury eyewear to its highest expression”.
