Facebook post alert. According to GlobalWebIndex data reported today by the Wall Street Journal, in the third quarter only 37% of users of the first social network on the planet published something on their wall, down from 59% in the same period last year.
As a countermeasure to this trend, since last May Facebook has started showing users reminders of special events and days, in an attempt to entice people to increase content sharing.
In any case, last June 65% of users visited the social network on a daily basis, and this is the fundamental figure for Facebook's advertising revenue. The decline in published content, however, could be a problem in the long run.
