New services and benefits for customers come from Unicredit e Bper on the payment card front. The two banks have announced different initiatives: the first is expanding thepremium offer of Scuderia Ferrari Metal, while the second one aims at cashback and on personalized offers through your App.
Unicredit, Scuderia Ferrari Metal becomes Mastercard World Legend
One year after its launch, which took place on the occasion of the Formula 1 Italian Grand Prix in Monza, Unicredit Scuderia Ferrari Metal becomes the first Mastercard World Legend available in Italy.
The premium card created by UniCredit in collaboration with Scuderia Ferrari retains its metal frame and distinctive design, but now expands its offering with the services and privileges associated with the highest level of Mastercard. Cardholders receive additional opportunities in travel, dining, entertainment, and lifestyle, as well as access to offers and events through the Priceless and The Mastercard Collection platforms.
Bper launches new cashback program
On the front Bper The new feature concerns everyday purchases. The bank, in collaboration with Mastercard, launches a new permanent cashback program integrated into the new Bper App. Mastercard holders issued by the bank can access exclusive offers and automatic cashback at participating merchants in the Lifestyle section.
The program uses Mastercard technology to analyze, with prior consent, customer preferences and propose personalized offersThis innovation is part of Bper's digital transformation journey, which includes investments in digitalization, cloud computing, artificial intelligence, and cybersecurity. The project also aims to connect the bank's approximately six million customers with one million businesses, creating an additional channel between consumers and merchants. For consumers, the program offers cashback on everyday purchases; for participating businesses, it provides a new opportunity to reach and build customer loyalty.
"We're building a new way of banking. Payment is no longer just the final act of a purchase, but rather the access point to an ecosystem capable of connecting people and businesses. With Mastercard, we've transformed this vision into a simple and fully integrated experience within our app, making technology and payments tools for shared relationships and growth. Our private customers can derive real value from their daily decisions, and our corporate clients can open up to new relationships and business opportunities. This way, customers are supported not only in financial matters but also in their everyday lives," he states. Maurice Lisi, head of digital business, Marketing & Payments at BperBanca.
"Consumer expectations are changing rapidly. Today, people are looking for seamless, personalized, and secure purchasing experiences that offer solutions that simplify their daily lives. This collaboration with BPER is part of Mastercard's broader commitment to providing services and technologies that enable a data-driven ecosystem where customers and merchants can benefit from new opportunities for growth and loyalty," he added. Luke Courts, country manager Italy of Mastercard.
