The appointment is for 19, Italian time. About 200 people – mainly journalists – will make a pilgrimage to Cupertino, California, sit in the auditorium and wait in religious silence for Apple CEO Tim Cook to unveil the new iPhones.
The well-informed expect Apple to present a less expensive smartphone, with different colored covers (yellow, blue and perhaps pink) to attract teenagers, and also a luxury version to attract spendthrifts.
Media coverage will be total. And everyone will be able to distinguish - explains the New York Times - readers into three categories: Apple fans, entrepreneurs who hope to be able to take advantage of the features of the new phone and competitors who fear being swept away by some unexpected technological revolution .
Of course, at the moment there is nothing. But the rumors, as usual, are pretty detailed.
iPhone 5S
In reality, even the name is an enigma. It should be called iPhone 5S, but it's not official yet. Similar to the current one from an aesthetic point of view, it will have a more powerful processor. The most sci-fi novelty, if confirmed, should concern the "Home" key, the only one on the front: it should be updated with a new fingerprint recognition system, which would make unlocking the phone more practical without having to enter the classic Numerical code. Camera improvements are expected – especially flash and slow-motion shooting.
iPhone 5C
The poor cousin, but not too much, of the iPhone has been on everyone's lips for some time. According to rumors, it is a cheaper smartphone, with a plastic casing and not a metal one. The price will be slightly lower than the iPhone 5S. According to the New York Post, Apple will sell the low-cost cell phone only in China. The event scheduled in Beijing on 11 September, about 24 hours after the one in Cupertino, would testify to this, in which many are also waiting for the announcement of the partnership with China Mobile, the first Chinese operator and a fundamental bridgehead to gain consensus in the first world market for smartphones where Apple fell below 5% of sales.
iOS7 and Apple TV
The release date of the new iOs7 should also be announced and, given that in Cupertino you don't live on smartphones alone, that of Apple TV. The presentation of new iPads seems unlikely, for which an event will be reserved later, in October , as well as that of the iWatch, although Samsung has already presented its Galaxy Gear.
