Apple's sales strategies end up in the crosshairs of the European Commission. As reported by the Financial Times, in fact, the EU Antitrust would be investigating on Cupertino's sales policies to verify whether or not they are anti-competitive and whether Apple is not imposing technical restrictions on mobile phones to favor the diffusion of the iPhone over its competitors.
The investigation, still in the preliminary stages, would have been opened following the protests of some telephone operators, to which, in the meantime, a questionnaire was sent through which the Commission aims to clarify the terms of distribution of the iPhone. Terms of distribution that could favor Apple to such an extent that no other rival can obtain cheaper sales agreements and even go so far as to exclude some of the major producers from the market.
In fact, in the questionnaire sent to the major European operators, the EU Antitrust asks whether or not Apple forces the purchase of a minimum number of iPhones in sales contracts, and whether it imposes restrictions on the use of marketing budgets and clauses to ensure that they are not granted worse terms of sale than other manufacturers. Paradoxically, however, the popularity of the Samsung Galaxy could hamper the investigation, whose enormous sales success has questioned Apple's dominance on the European market, thus removing consistency from the allegations.
Attachments: The Financial Times article
