September 5th: the Me against you they get married during a wedding show at the Unipol Dome in Milan in front of 6 paying spectators and 120 people watching the event live on Twitch and online. Less than ten days have passed since the newlyweds' honeymoon. Luigi Calagna and Sofia Scalia, known to children as He and Sophie, here comes the appeal presented on September 14th to the Palermo court by Non-Profit Consumerism for alleged aggressive and deceptive commercial practices. The news broke on September 19th and two days later the Me against You website It was put "under maintenance." It has been unreachable since then. Meanwhile, controversy is mounting in Italy, but the creator couple is enjoying their honeymoon in South Africa, which ended up in a YouTube vlog and also became content.
The incredible numbers of Me Contro Te
It's been 14 years since Me Contro Te opened their very successful Youtube channelIn the early days, Luì and Sofì, very young, published videos for children From a small room in Partinico, thirty kilometers from Palermo. Over the last twelve years, the format has remained more or less the same. "They do challenges where the loser has to do a penance. They challenge each other and make people laugh," he explains. Leonardo, 6 years old, who belongs to what can now be considered the second generation of child viewers. Everything else has changed. From their bedroom in Sicily, the two have moved to a home-studio in Milan, the settings have been enriched, and new characters have entered the stories, from the evil Mister S to Tronaldo, from Divina to Cornelia. Everything is more structured and expansive, just like their sequel: 7,38 million subscribers to their YouTube channel which has 3.500 videos, 3,6 million followers on TikTok, 1,6 million on the couple's Instagram profile, in addition to the users who follow Calagna and Scalia individually.
But the Me Against You universe isn't just about social media. Success brings with it... merchandising, gadgets, toys, books. There are also active 7 films at the cinema, dozens of songs and a series of live performances. Wedding show including, where guests were paying spectators. Six thousand in a sixteen-thousand-seat arena. Tickets ranged from €48 to over €100. If you also wanted to meet the bride and groom, perhaps to exchange greetings and receive wedding favors, you could add the €250 "meet and greet" package to the starting price.
The appeal of Consumerismo No Profit
On September 14th the consumers' association Non-Profit Consumerism filed a complaint with the Court of Palermo appeal against Me Contro Te Srl, the company attributable to the creator couple. The notice was also served on the Trapani Public Prosecutor's Office.
At the heart of the appeal are the mecontrote.it website and the app homonymous where "without any separation from the entertainment contents, the 'Shop' section appears, the first item in the main menu, with the invitation 'Go to the shop!' which leads to an Amazon showcase with affiliate links,” explains Consumerismo. According to the association, this is “aggressive commercial practice, because the exhortation to purchase is aimed directly at the little ones, and misleading, because essential information is missing about who actually sells, the affiliate nature of the links, and the warranty, withdrawal, and customer support.” On June 9, the same critical issues were also reported to the Antitrust Authority.
Consumerismo has asked the Palermo judges to order the cessation of the contested conduct and to impose website and app compliance within 30 days: no more "Go to shop!" or, alternatively, access to the shop only with an age limit; clear separation between content and advertising, simplified cookie management, and tools for verifying age and parental consent.
In all this, a few days after the appeal, the Me against You website accused by the association is “under maintenance”. "Dear users, the website is temporarily suspended for technical updates and optimization. We apologize for the inconvenience and are working to make the site available again as soon as possible," is the message that has appeared for days when trying to access it.
A 29 million euro fortune: the Me Against You empire
And while the controversy over the couple rages, Republic lifts the veil on the numbers of the 2025 budget which clearly photograph the empire built by the Sicilian couple with sketches and videos for children.
In detail, last year Luì and Sofì decided to launch themselves into finance, investing 10 million euros in funds and securities. Good news on the front net worth, grew to 29,1 million, 19 million of which represented real estate, while the to evaluate they rose to 1,8 million from 704 thousand euros in the previous year thanks above all to a strong reduction in production costs, which fell by 62% to 1,8 million, and to the absence of extraordinary components that had weighed on 2024. Also on the ebitda, increased from 2,5 to 3 million.
But it is by looking at the revenues It is noticeable that, despite the smiles and the dances, the figures are starting to show the first creaks, a sign that the generational change is no longer able to fill the gap of children who, as they grow, divert their attention to other contents. Last year, the revenues from sales and services of Me Contro Te Srl were dropped to 2,5 million from 4,3 million in 2024, while the item "other revenues and income" went from 2,1 to 1,7 million. The overall production value recorded a decline from 6,4 to 4,2 million, it further observes. Republic.
The film's trajectory is also emblematic: seven from 2020 to 2024, and then nothing. In 2020, "The Revenge of Mr. S" grossed €9,5 million at the box office. Four years later, Luì and Sofì's latest film, "Operazione Spie," grossed €2,5 million, almost four times less.
