The Meta Connect 2026 keynote marks a change of pace: at the centre there are not only new artificial intelligence models, but above all Muse, the personal agent presented by Meta on September 8th and which in just a few days has already recorded 2,8 million total installations. CEO Mark Zuckerberg described it yesterday as a project destined to become much more than an assistant: “I expect Muse to grow to become your personal superintelligence that billions of people around the world will use to achieve their goals and improve their lives.”
Compared to traditional chatbots, Muse is designed to perform tasks independently: can manage emails, reservations, purchases, and other tasks through connected services, using a dedicated virtual machine and security systems designed by Meta. At Connect, the new AI Muse program revealed further developments with real-time voice conversations, live video chat, customizable voices, and even a dedicated email address for each agent.
The most significant novelty, however, is the economic model imagined by MetaZuckerberg explained: “We believe Muse will make users money, and we're demonstrating this by making Muse free for a huge number of tokens, with the expectation that over time we at Meta will make money by taking a small commission on the commercial transactions the agent makes.” This is an important statement because it suggests a model in which Meta doesn't necessarily monetize access to AI, but the economic activities that the agent carries out on behalf of the user. The mechanism envisaged by Meta is therefore that Muse has a large amount of free use and, when the agent is used for commercial activities, Meta would take a small commission on transactions, possibly borne by the companies involved rather than the user.
Muse arrives on AI glasses
The transition from app to glasses This is perhaps the most strategic aspect of the presentation. Meta announced that Muse will be coming to AI glasses, transforming them from an interface for Meta AI to possible terminal of a personal agent capable of remembering context and acting without constantly requiring the smartphone's intervention. Meta says it will be available "in the coming months."
The direction is consistent with the strategy illustrated by Zuckerberg in the previous months: the glasses can accompany the user throughout the day and provide continuous access to artificial intelligenceThe interpretation is therefore clear, but it must be distinguished from the fact: Meta is trying to move AI from the phone screen to wearable devices and agents capable of operating autonomously.
Ray-Ban Meta Audio, the camera-free glasses
The most immediate hardware novelty is Ray-Ban Meta Audio, the first generation of Meta glasses without a camera. They weigh 43 grams, offer up to 12 hours of battery life and another 48 hours with the case, and integrate speakers, microphones, and access to AI. They are available in the Clubmaster and Burbank models, with 23 color and lens combinations, starting from 349 dollarsPre-orders open on September 23rd and shipping is expected on October 13th.
Zuckerberg explained the product's rationale with a sentence he uttered during the keynote: "Once you get used to high-quality audio, it's something you always want to have, right?" According to the CEO, working on this idea, Meta realized it could build “a whole new category of glasses” around audio.
Ray-Ban Meta Gen 3 and an ever-expanding range
Meta also introduced the Ray-Ban Meta Gen 3, with a 12-megapixel camera, 3K Ultra HD video, six microphones, up to nine hours of battery life, and a new customizable button to summon Meta AI. New Aviator and Zena styles arrive alongside the Wayfarer; prices start at $449. Meta also promises Dolby Atmos video capture with 360-degree spatial audio and new photography features.
The Meta Glasses range grows with new Capri and Nova models, a collaboration with LISA, new versions designed by Kylie Jenner and a $249 Adventurer model. Meta also plans over 100 combinations of glasses between Ray-Ban, Oakley and Meta by the end of the year. The international rollout is expanding to include Brazil, where Meta Glasses will arrive soon.
From AI to glasses, up to the new platform
Meta also announced features such as Private Processing to protect data processed in the cloud and previewed a portable AI device dedicated to Muse, without providing full details yet. On the virtual reality front, the company showed off a new Meta VR Glasses expected in spring 2027: weighing about 100 grams, it has a 5K display, and its compute, battery, and memory are moved to an external device connected via cable.
The keynote's underlying theme is therefore less about the single product and more about integration: Muse as an agent, glasses as an always-available interface, and AI as a common layer between services, devices, and the physical world. It's the transformation of “Personal superintelligence” from Zuckerberg’s declared vision to a product ecosystem: how much this promise will translate into everyday utility will now depend on the agents' reliability, privacy, and Meta's ability to convince users to delegate an increasing part of their tasks to them.
