Bper expands its credit card offering with World Legend, new Mastercard card Designed for the bank's premium consumer segment, the product, launched on September 25th, combines payment functionality with a range of additional services, from insurance coverage and assistance to benefits related to travel, dining, and entertainment.
The new card is part of the Bper offer which already includes the lines Prime, Premium e Prestige and represents, according to the bank, an evolution of the offering aimed at customers with more complex needs.
Bper World Legend: The New Card's Services
Among the characteristics indicated by Bper there are: Insurance coverage for health, travel, and personal and digital security, Besides servicesIn terms of Mastercard-related benefits, World Legend includes access to The Mastercard Collection, the program that brings together services and benefits dedicated to premium cardholders.
The offer includes, among other things, the possibility of priority reservations in some restaurants, dedicated menus and experiences, Besides discounts and privileged access for some events musical, sporting and cultural.
For those who travel, airport services are provided such as Mastercard Fast Track and some airport dining experiences. Access to individual services depends on the program's features and participating establishments.
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“We didn't start from the idea of designing a card, but from listening to what our customers are looking for, who are increasingly attentive to services that simplify their lives and concretely improve their daily experience,” he declared. Maurice Lisi, Head of Digital Business, Marketing and Payments at Bper, explaining that the project aims to respond to needs that go beyond normal banking operations.
For Luke Courts, Mastercard's Country Manager for Italy, says the collaboration with Bper allows us to bring The Mastercard Collection to the Italian market, along with access to the network's events and experiences. "World Legend represents the natural evolution of our strategy: recognizing that consumers are no longer simply looking for a payment method, but a gateway to personalized and curated experiences."
