A new name and a new identity to tell the story of a journey of technological evolution. This is the meaning of the rebranding of Fanplayer, that becomes Veranda, a company focused on technology, data, and artificial intelligence applied to the personalization of digital experiences. The new positioning was presented during an event dedicated to the company's history and future, retracing the steps that led Fanplayr to the creation of Verada. The project is centered on four elements: technology, partners, customers and people.
Technology and artificial intelligence
La technology represents one of the pillars of the new path. Verada focuses on an approach AI-centered, with the aim of using data and information on user behavior to develop increasingly personalized and relevant digital experiences. The evolution of theartificial intelligence and data analysis technologies are in fact changing the way companies and brands can understand user needs and build more targeted digital relationship strategies.
The role of strategic partnerships
Alongside the technological component, a central role is attributed to the partnerships developed over the years. Among these is the one with Italyonline, a collaboration started in 2025 and now engaged in the development of a new project behavioral retargeting.
During the event, Claudio Sala, North Italy Client Manager at Italiaonline, recounted the collaboration's journey and the evolution of the joint project, presenting on stage the strategic partners' contribution to Verada's growth. Behavioral retargeting allows us to use information about browsing behavior to build digital communications that are more relevant to users' interests and actions.
Customers and people at the center of the journey
The third element is the clients, who over the years have contributed to the platform's evolution through needs, objectives, and new market challenges. Their experience has been an important element in the process that led to Verada's new positioning. Completing the picture are the people: the team that combines technological skills, experience, and market knowledge to transform data and innovation into concrete solutions.
A new chapter
The transition from Fanplayr to Verada therefore represents more than a name change: it is the result of a path built over time around technological innovation and the ability to integrate data, artificial intelligence and collaboration between companiesFor Italiaonline, the partnership with Verada fits this mold, with the goal of jointly developing new solutions to make brands' digital experiences increasingly relevant and effective. The rebranding thus marks a new phase for Verada, with a vision that brings together technology, data, people, and partnerships to address the evolution of digital.
