The digital company offers a practical and accessible training program, regardless of starting level. Students, professionals, families, and those over 65 are the four main targets of the courses.
The Web & Communication Solutions business unit launches Affiliate Advertising, a pay-for-performance service to help companies obtain qualified leads with clear costs and measurable returns.
The company's cloud business saw stellar growth in the fourth quarter ended in December, soaring 48%. Its core search and advertising business grew 17%. The stock is on a rollercoaster.
Advertising arrives on WhatsApp: this is how Meta implements a new strategy. What will be the new features and the economic consequences for Zuckerberg?
Google in the crosshairs of a mega-lawsuit in the UK: 250 companies are asking for 5 billion pounds for anti-competitive practices in online advertising. Alphabet rejects the accusations
Is gambling a game? No, it is not a game: gambling generates psychophysical dependence, gambling addiction, and in our country the volume of "business" that revolves around it has reached dimensions that are both economically important and socially alarming. The debate in the Commission…
From Polli to Lenor, from the Autostrade Company to Conad and Poltrone e sofà, from Oknoplast to Schuco, there are many commercials that leave buyers very, very perplexed.
The Censis survey paints a picture of Italy increasingly immersed in a cross-media world, where 85,9% of Italians consume content every day through digital and traditional devices
With the renewal of the Rai Concession until 2027 on the horizon, the public company faces crucial challenges: from governance reform to the fight for resources, through the future of its editorial offering. Economic difficulties and growing competition threaten the…
While waiting to see the exhibition "From Cindy Sherman to Francesco Vezzoli. 80 contemporary artists" that will open next February at Palazzo Reale in Milan, we try to introduce and make known one of the protagonists present "Cindy Sherman"
"Selling Advertising - A Wonderful Profession" by Alessandro Maggioni and Alessandro Tavallini is a new book that introduces the profession of ADV Sales Specialist. The text explores practical techniques and relational skills to excel in selling advertising space on various…
Italiaonline records a 5,7% growth in revenues and a 26,9% growth in Ebitda in the first half of 2024. Excellent performances in the Web & Media Solutions and Publishing & Adv sectors, with a strategy oriented towards new M&A opportunities
Italiaonline is the first publisher in Italy to obtain Lumen Research certification for the attention of premium advertising formats. The study shows that Italiaonline formats attract and retain users' attention, increasing ROI for brands
2024 is also starting well, with collections growing by 6%. Mfe remains determined to consolidate its presence also in Germany, waiting for the German subsidiary ProsiebenSat to express itself on April 30th
The streaming platform is now following the path already traced by Netflix. What are the new packages and how much do they cost: the premium offer reaches 120 euros per year. Meanwhile, in the US, a stop to sharing passwords between friends
Sanremo 2024 was the record edition. The share reached its highest level since 1995, the collection was record-breaking and the economic impact grew by 6 million - All the numbers from the Festival
From 10 September on TV, digital and out of home, the new commercial aimed at businesses of all categories and sizes to offer them professional management of online reviews, social media and digital presence
The new Italiaonline reality was made official in the presence of the President Onsi Sawiris and the CEO Roberto Giacchi, during the annual convention of the sales network
More and more companies are choosing great sportsmen as their testimonials. The new spots with Berrettini, Paltrinieri and Sinner. Paola Enogu host of Sanremo.
The micro-ads platform, Facebook Marketplace, is under accusation. According to the Commission, Meta would also impose unfair trading conditions on competitors
It's called "FuoriCasa" and it's Italiaonline's new digital advertising service on outdoor screens. Aimed at small and medium-sized enterprises, it is preparing to offer companies visibility on roads, airports, bus shelters, subways, stations and shopping centers
The extension of the opposition register to mobile phones is a revolution that could involve 78 million users. Here is all the information to say goodbye to harassing telemarketing
Online marketing and advertising are showing strong growth rates. New technologies like MadTech, offline and serf driving based companies are helping companies navigate AI, Big Data and platforms. Mint, Italian excellence in the sector, explains the…
The fate of paper newspapers is now sealed and in the future information will be all digital but the world of the web must reject fake news and find styles, contents, rules and business models up to the challenge
The Italiaonline women's magazine DiLei launches its first advertising campaign on TV and online. The claim reads: "Whatever your style, we understand you"
The Privacy Guarantor opens an investigation into apps that listen to users 24 hours a day - This is a very intrusive but little-known practice, which serves to offer customized advertising
The pool of news & information sites - including FIRSTonline - gathered in a single advertising network, debuts in the ranking of the most read in July 2021
Thanks to this agreement, MGID adapts its technology to market standards, providing its advertisers with all the tools to evaluate native and display communication
The EU Antitrust wants to understand if Google has broken competition rules by favoring its own advertising services to the detriment of other providers - Vestager: "A level playing field is essential"
The new Italiaonline property kicks off the advertising campaign that introduces the new brand payoff, "The sooner you visit it, the sooner it visits you"
The lockdown and smart working have changed the habits and lifestyles of Italians by changing the entire telecommunications, audiovisual, broadcast and broadband system: here's how
"Belonging to a territory - says the CEO of Banco Bpm, Castagna - means not only working with its main players, families and businesses, but also sharing and giving back through initiatives that have in themselves a value for the Community"…
How to get found on Google? This is the question that by now all companies ask themselves or should ask themselves. But how much energy, and above all money, must be spent to appear among the first search results? A tough battle with…
From 7 September it will be possible to admire the exhibition “Carosello. Advertising and Television 1957-1977” – set up at the Villa dei Capolavori, headquarters of the Foundation in Mamiano di Traversetolo (Parma) and which will close on 8 December 2019.
Days on fire from the Chinese dragon see Dolce & Gabbana on the altar of sacrifice after the company had promoted on social networks with the hashtag #DGTheGreatShow videos with an Asian model intent on tasting typical dishes of Italian cuisine, pizza, spaghetti and cannolo…
The Opposition Register will extend to paper, mobile phones and reserved numbers. But so far it has proved to be a half-flop: the implementing decree still in the Ministry of Development is missing. Months of delay despite the solicitations of the Privacy Guarantor, Antonello…
“AXA Health Solutions. I choose how to cure myself”, dedicated to the protection of health and well-being, after the radio launch, it also arrives in print from 14 October in some of the main national newspapers.
The Cambridge Analityca scandal has discovered Pandora's box and highlighted that the enormous power of Facebook goes far beyond privacy - Here's what Facebook really knows about us - Yours is a memory of…
Anyone who knows Africa knows that here the advertising or educational posters are not the traditional ones, in printed paper, but are often painted on the walls. Colorful drawings (re)give life to forgotten or abandoned walls, bringing them out of anonymity, dust, insignificance and…
The starting price for future advertising agreements on Atac vehicles will start from 20,5 million euros, nine less than in 2015. The service is slowed down by frequent strikes and the deterioration of the vehicle fleet, accounts in the red and…
On 19 October the decree law regulating the tax credit for "incremental" advertising investments was published in the Official Gazette - The credit is valid for newspapers and magazines, including online.
Important news from Mediaset for next year. Pier Berlusconi has also gone too far on the subject of TV rights, declaring himself willing to listen to offers for the sale also for this year. Mediaset Play revolution. Ok TV, radio and digital as far as…
Vodafone declares war on false information and also on hate speech, or sites that give space to vulgar and violent content or comments - Here are the new rules for advertising on digital media.
The group expects the trend in advertising sales to remain positive - The Board of Directors will propose to the shareholders' meeting the proxy for the purchase of treasury shares equal to 10% of the share capital
The first quarterly 2017 of the Federation of Advertising Concessionaires shows still declining results. Among the various print media, newspapers perform the worst both in terms of turnover and space.
With regard to individual media, TV grew by 4% in December, closing the year at +5,4%. The press continues to be negative: newspapers and magazines in the single month amount respectively to -8,4% and -9,3%, decreasing in 2016 by 6,7% and 4%…
The exhibition, conceived as an "integrated project", includes two stages following the Swiss one: the first, from 12 March to 4 June 2017, at the National Gallery of Umbria in Perugia; the second, from 3 February to 3 June 2018, at the National Museum…
According to Shane Smith, CEO of Vice media, 2017 will see a great consolidation among the media with deaths and injuries - The value of advertising on the web is preparing to overtake that of TV - Newspapers are again…
This was announced by Pier Silvio Berlusconi during the annual meeting - In the 2016 financial statements, the sale of Premium to Vivendi will result in "a nice capital gain".
The Biscione raises its head after a few days of weakness on the basis of data from radio advertising sales. In the background there is speculation about possible synergies with Telecom Italia
Reasoned guide to extricate yourself from memes, branded content and increasingly social and web-oriented messages - A new trend is emerging in which the old rule of transparency has given way to the obligation of "viral" - The…
The new Amazon Prime Now service, available on the app, promises home delivery on short notice and at no cost. Will it be reliable? How does it work? FIRSTonline has tested it for you.
Who, no longer a child, has never heard the figurines of Liebig and that of the legendary Saladin recalled, or hasn't collected orange papers or the most popular postcards? ?
According to the Financial Times Google, Microsoft, Amazon would have reached an agreement with the developers of Adblock Plus to loosen the blocking of banner ads on websites
The president of the Italian publishers (Fieg), Maurizio Costa, is pressing Google or calling it to answer on three crucial points: the transparency of revenues which amount to over one billion adverts (equal to what newspapers and magazines collect together),…
The shocking services of Vice Media, a Brooklyn-based publishing group also present in Milan and active on the web and traditional media, reveal a new and unexpected source of information revenue: native advertising, i.e. advertising incorporated into…
The negative trend regards all media and the trend continues in September. In the January-August period, 108,3 million fewer investments were lost than in the same period of 2013. Only the Internet is growing.
Venture Capitalist Andreessen Horowitz Invests $850 Million to Enter Depressed Information and News Market by Buying Outsider Like BuzzFeed - Why? Why BuzzFeed is rooted in Internet culture and has built its success…
The digital super-concessionaire set up with equal shares by Rcs, Banzai, Mediamond, Manzoni&C and Italiaonline aims to distribute a dividend to shareholders as early as 2016 - Expected revenues of 24 million in 2015 and 36 million in 2016.
NIELSEN ANALYSIS - The advertising market is down by 2,4% in the first half of 2014, even if a 5,5% recovery was recorded in June due to the World Cup - The second quarter to close the year in balance …
The company ended the second quarter with net income up to $791 million from $333 million in the same period last year, while revenues increased to $2,91 billion (from $1,8). …
NEW EDITORIAL ORIENTATIONS IN AMERICA - In the USA, the cases of famous signatures that leave the print media for the online are multiplying: the latest case is that of Klein of the Washington Post - But the most sensational novelty is that of the New…
"The first few months of 2014 highlight the return to positivity for volumes of large-scale consumption" is the message that Romolo de Camillis, Retail director of Nielsen Italia, launched on the occasion of the conference "What future for the promotion of…
In the first three months of 2014, Mountain View's profits grew, but not enough: it is the second consecutive disappointing quarter - Above all, the turnover deriving from advertising is disappointing.
According to the usual Nielsen report, advertising investments recorded a drop of 2,8% on an annual basis in January - Among the media, TV and radio are advancing, while the press is collapsing: newspapers -15,1% and magazines -11,8 % - Declining…
This was revealed by a survey conducted by Agcom, according to which, excluding local information, the Internet is now the second means of communication after television - Online advertising is growing, but more slowly than in other European countries, and rewards only…
In the second half of the year the decrease was equal to 6,3%, compared to -17% in the first six months – Television suffered a decrease of -10% in the whole year, lower than the total market.
For the third consecutive quarter, Facebook beats all analyst estimates thanks to strong growth in advertising revenues, especially on mobile devices - Net profits in the fourth quarter were equal to 523 million dollars compared to…
Advertising shows a drop of 7,2% in November - In the first eleven months, with a loss of 13%, it shows a slight improvement compared to -13,7% in January-October - In the January-November period, newspapers lose 20% the TV…
Larnier's complaint: if the web is increasingly invasive and controls the consumer, the responsibility lies not only with the search engines of large commercial corporations but with our digital passivity - From the new Google mantra (intelligence…
In October, the advertising investment market recorded a drop of 7,7% compared to the same period of 2012 - The difficulty for magazines in collecting advertising continues - the Internet is back in negative territory.
According to data from the Nielsen institute, the advertising investment market in September closed at -5,8% compared to the same period of 2012: timid signs of recovery after the -16% in the first eight months of the year.
According to the Nielsen survey, in August the advertising investment market recorded a decline of 11% on an annual basis - On average for the first eight months, the contraction was 15,8% - Between January and August, advertising revenues from newspapers …
The Media and Entertainment market is growing in Italy, which in 2017 will be worth 56 billion euros (+3,5%) - According to Pwc, the trend in advertising is also changing (albeit slightly) - Internet, video games and gaming (including gambling) are confirmed…
The monthly monitoring carried out by Nielsen shows advertising investments falling by 5,4% on an annual basis in July - The situation, however, seems to be slowly improving: television revenues are growing again after 21 months of decline, reporting a…
According to the AdEx Benchmark Report, advertising on the Internet constitutes 25,6 percent of the market pie and grows by 11,5 percent in one year - Outclassed by the press and undermining the historic supremacy of TV - Driving the phenomenon…
The social network founded by Mark Zuckerberg was sentenced to pay 600 subscribers used as involuntary testimonials by a sponsorship program - The total compensation is 20 million dollars - An important victory for users…
The summary value reflects the sharp drop in advertising investments in newspapers and magazines (above -20%), on radio and television (-14,4% and -16,4% respectively) and the more contained drop in the internet channel ( -2,1%). In the first half of 2013 the…
The four web multinationals engulf the market by subtracting taxes and jobs from the countries in which they operate. In Italy they appropriate 80% of online advertising revenues, managing investments in advertising from international platforms, thanks to globalization and the new…
The well-known market research company certifies the trend reversal in progress: the value for May brings the cumulative figure for the first five months of 2013 to -17,2%, a decrease compared to -18,9% in the quarter and the -18,7% of…
The expected decrease for the entire year is 12-13% - The data comes from the Upa (Associated advertising users) - The president of Upa, Lorenzo Sassoli de Bianchi, said that "in the second semester there will be an improvement compared to the first part…
As noted by Nielsen, the market during the month of April seems to reverse the downward trend, closing at -18,2% - Internet is a separate matter: a positive quarter but -0,6% in April.
The decline involved all media, from the press (-18,4% magazines, -17,6% newspapers), to TV (-15,3%) and radio (-10,2%) - the Internet was the only vehicle to close the year positively, scoring +5,3%, a market share equal…
