They will be operational on the main Lombardy arteries at the beginning of 2026 the first 90 advertising panels 6 square meter ultra-high definition road signs with artificial intelligence. They will be installed by Sip, a company specializing in outdoor advertising. The operation was made possible by a pfirst financing 48 months of €300.000 disbursed by CF+ Bank with the assistance of Verum Finance – Credit Brokerage, which is part of Verum Partners, a group that offers services to small and medium-sized businesses and startups. Financing is guaranteed by the SME Fund (Law 662/1996).
A second financing for a similar amount is currently being processed. Sipe's total investment will be approximately €1 million, €400.000 of which will come from the company's own resources. The entire project is part of the Transition Plan 5.0, which benefits from a tax credit of up to 45%.
Remote management and traffic analysis
Il with , provided by Giotto Innovazione, allows a remote space management and the collection of vehicle transit dataThrough an app, advertisers will receive personalized service based on traffic frequency, measured by dedicated sensors.
La advertise later in Italy it reached €709 million in 2024 (+2%), 7% of the total.
“With this innovative project,” he explains Claudio Macera, CEO of SIPE, “we offer advertisers a powerful new tool for promoting products and services on the major roads of Lombardy where tens of thousands of people pass every day.”
“Verum Finance confirms itself as the ideal partner to support entrepreneurs and companies in every phase of their growth path, with integrated, simple and high added value solutions”, states Michele Rolleri, sole director of Verum Finance.
Banca CF+ and Verum Finance support innovation
Created in 1995 with headquarters in Paderno Dugnano (MI), Sip – Società Italiana Pubblicità Esterna (Italian Outdoor Advertising Company) operates with various types of advertising media: road signs, variable message signs (rotor, multi-screen, LED), poster stands for temporary displays, sheet metal fixtures for temporary or permanent displays, commercial and industrial signage, business signs, street furniture, media poles, and vertical banners on lampposts. SIPE's advertising clients range from small artisans and local merchants to large-scale retail outlets.
Verum Finance It is an independent boutique specializing in financial consultancy, credit brokerage and insurance, registered in the OAM and RUI lists.
Bank CF+ was born from the complex corporate reorganization of the former Credito Fondiario Group. It is a challenger bank with a strong focus on businesses, specializing in financing solutions for performing and re-performing companies.
The offer is developed on three specialized credit productsFactoring, purchase of tax credits, and short-, medium-, and long-term financing for businesses with structural and liquidity needs, including those supported by central guarantee funds. Banca CF+ also offers an online time deposit account—100% digital, secure, and flexible—for Italian savers.
