Su WhatsApp advertising arrives, Meta changes strategy. When Zuckerberg's company bought WhatsApp in 2014 for 19 billion of dollars, the application was based on a few simple principles: privacy, no advertising and no games. After 11 years, however, the strategy changes. With the introduction of advertising within the social network, the change will be significant. That the application is slowly transforming is clear for all to see. Recently the search bar has been added “AI goal", which provides the artificial intelligence integration function and that cannot be deactivated.
WhatsApp, advertising: how it works
Meta he reiterated several times that will not insert ads into chats private. They will in fact be inserted in the section "Updates”. They will work like this: between one status and another, ads will appear. For those who use Instagram, they will work the same way as when they appear between stories.
WhatsApp, advertising: what does it mean?
WhatsApp Vice President of Product Management Nikila Srinivasan confirms that this innovation will not impact the respect for users' privacy: chats will remain encrypted with the technology, introduced in 2016, end-to-end. The point that Srinivasan makes is not accidental. The need to reiterate that chats will remain private is attributable to a concern: on what basis will this advertising be created? Where will the information that will personalize the advertising depending on the user who uses the app be taken?
Srinivasan, as reported The New York Times, confirms that these are the questions that Meta asked themselves to introduce these functions to the market. They have thus reassured that the advertisements will not be based on the information exchanged in chat, but on information such as: country of origin and the language set on the phone.
WhatsApp, advertising: the effects
Monetize the platform through the insertion of advertisements, is part of a broader context of changes to the service communicated by Meta. Currently, channels are already present within the app. With the new changes, channel administrators will also be able to charge subscribers for subscriptions as reported Cnbc. The application is likely to retain a 10% commission from these rates.
According to Meta, WhatsApp has 1 billion users. The profits derived from these advertisements will presumably be able to make the WhatsApp presence on the market. A presence that, to the eyes of the Uand, it will be increasingly important to keep an eye on and monitor.