The world of advertising is enriched by a new revolutionary volume: “Sell Advertising – A Wonderful Profession” by Alessandro Maggioni and Alessandro Tavallini. Published by Fausto Lupetti Editore, the book aims to introduce new talents to a crucial and still little-known profession, that of the ADV Sales Specialist.
The authors, leading figures in the advertising landscape with twenty years of experience, explore practical sales strategies and techniques, aiming to train specialists in the sale of advertising space on channels such as TV, digital, print, events and cinema. The text offers a complete overview of technical skills, alongside soft skills such as empathy and listening skills, essential for building long-lasting and profitable relationships.
On the cover, a creative reworking of the image of Benjamin Franklin signed by Lele Panzeri, recalls the innovative nature of this career. The work of ADV Sales Specialist offers not only flexibility and excellent earnings, but also the possibility of coming into contact with a wide range of companies and sectors, playing a decisive role in corporate marketing strategies and brand perception.
The volume, enriched by an advertising glossary and expert testimonials, is a precious resource for both neophytes and professionals seeking new challenges.
