Google proposes to Antitrust to sell its AdX advertising market. But the EU wants more
Europe Rejects Google's Proposal to Sell Its AdX Advertising Market: Here's Why
Italiaonline: solid growth in the first half of 2024 with revenues and EBITDA increasing
Italiaonline records a 5,7% growth in revenues and a 26,9% growth in Ebitda in the first half of 2024. Excellent performances in the Web & Media Solutions and Publishing & Adv sectors, with a strategy oriented towards new M&A opportunities
Italiaonline obtains Lumen Research certification for its premium advertising formats
Italiaonline is the first publisher in Italy to obtain Lumen Research certification for the attention of premium advertising formats. The study shows that Italiaonline formats attract and retain users' attention, increasing ROI for brands
Berlusconi, Mfe: profits at +2023% in 17, coupon of 25 cents. The title flies. And on Silvio's villas the children seek agreement
2024 is also starting well, with collections growing by 6%. Mfe remains determined to consolidate its presence also in Germany, waiting for the German subsidiary ProsiebenSat to express itself on April 30th
Disney Plus, how much does it cost to subscribe: new price increase. And advertising is also arriving in Italy
The streaming platform is now following the path already traced by Netflix. What are the new packages and how much do they cost: the premium offer reaches 120 euros per year. Meanwhile, in the US, a stop to sharing passwords between friends
Sanremo 2024: share, advertising, turnover, jobs. Here is the economic impact of the Festival
Sanremo 2024 was the record edition. The share reached its highest level since 1995, the collection was record-breaking and the economic impact grew by 6 million - All the numbers from the Festival
Online reputation, Italiaonline launches a new spot on TV, web and ooh for its 3-month free offer for reputational services
From 10 September on TV, digital and out of home, the new commercial aimed at businesses of all categories and sizes to offer them professional management of online reviews, social media and digital presence
Online advertising: Telcos together to challenge Big Tech, and Tim is thinking about it too
Tim is thinking of entering as a partner in the new Joint Venture created by the big Telcos to target the online advertising market
Italiaonline Sales Company is born, a company that encompasses all of Italiaonline's web agencies
The new Italiaonline reality was made official in the presence of the President Onsi Sawiris and the CEO Roberto Giacchi, during the annual convention of the sales network
Sports and advertising: when sportsmen become the preferred testimonials of companies
More and more companies are choosing great sportsmen as their testimonials. The new spots with Berrettini, Paltrinieri and Sinner. Paola Enogu host of Sanremo.
EU antitrust against Meta (Facebook): it distorts the advertising market and harms competitors
The micro-ads platform, Facebook Marketplace, is under accusation. According to the Commission, Meta would also impose unfair trading conditions on competitors
Italiaonline enters the digital advertising signage market
It's called "FuoriCasa" and it's Italiaonline's new digital advertising service on outdoor screens. Aimed at small and medium-sized enterprises, it is preparing to offer companies visibility on roads, airports, bus shelters, subways, stations and shopping centers
Tim: Marcell Jacobs protagonist of the new spot of the campaign "The power of connections"
The Fastest Man Alive testimonial of Tim's mobile network speed
Mobile Opposition Register: lethal weapon against telemarketing, all the benefits for users
The extension of the opposition register to mobile phones is a revolution that could involve 78 million users. Here is all the information to say goodbye to harassing telemarketing
New technologies: online advertising with MadTech that manages AI and Big Data, Mint explains how
Online marketing and advertising are showing strong growth rates. New technologies like MadTech, offline and serf driving based companies are helping companies navigate AI, Big Data and platforms. Mint, Italian excellence in the sector, explains the…
Facebook: the legacy of Sheryl Sandberg, Zuckerberg's right-hand man who made social media great (and rich)
It was Sheryl Sandberg who built Facebook's advertising business, but her professional and personal legacy is quite complex to assess. Here because
Paper newspapers: will they disappear in one or 5 years? Increasingly digital information as long as it is not a jungle
The fate of paper newspapers is now sealed and in the future information will be all digital but the world of the web must reject fake news and find styles, contents, rules and business models up to the challenge
DiLei, the campaign on TV and digital is underway
The Italiaonline women's magazine DiLei launches its first advertising campaign on TV and online. The claim reads: "Whatever your style, we understand you"
Your phone spies on you: beware of apps that use your microphone
The Privacy Guarantor opens an investigation into apps that listen to users 24 hours a day - This is a very intrusive but little-known practice, which serves to offer customized advertising
FIRSTonline enters the Audiweb top ten thanks to the NEWSONLINE network
The pool of news & information sites - including FIRSTonline - gathered in a single advertising network, debuts in the ranking of the most read in July 2021
MGID-Oracle Moat advertising partnership
Thanks to this agreement, MGID adapts its technology to market standards, providing its advertisers with all the tools to evaluate native and display communication
Google, new EU investigation into online ads
The EU Antitrust wants to understand if Google has broken competition rules by favoring its own advertising services to the detriment of other providers - Vestager: "A level playing field is essential"
Online advertising and privacy: Apple changes everything, here's what happens
Apple revolutionized the tracking paradigm a few days ago to protect user privacy: here's what will happen
The Social Post becomes part of Newsonline
The Social Post joins the reference pole of the sector's online advertising, managed by Italiaonline
PagineBianche Salute, the launch campaign starts
The new Italiaonline property kicks off the advertising campaign that introduces the new brand payoff, "The sooner you visit it, the sooner it visits you"
FIRSTonline joins Newsonline, Italiaonline's advertising collection network
FIRSTonline joins the reference pole of online advertising of native digital information sites managed by Italiaonline
TV, TLC, Internet, commercials: the pandemic has changed everything
The lockdown and smart working have changed the habits and lifestyles of Italians by changing the entire telecommunications, audiovisual, broadcast and broadband system: here's how
Gragnano, Garofalo is "cooked" by Luisa Ranieri and Luca Zingaretti
The Garofalo pasta factory relies on the two popular TV actors to promote its new products. The last born: the Spaghettone Gragnanese XXL.
When advertising is art: the Banco Bpm campaign
The new institutional campaign of the Lombard-Venetian bank is a work of art donated to Milan by the artist Neve, thanks to Pubblimun and Defi Italia.
Banco BPM, the institutional campaign starts
"Belonging to a territory - says the CEO of Banco Bpm, Castagna - means not only working with its main players, families and businesses, but also sharing and giving back through initiatives that have in themselves a value for the Community"…
Google, the joys and pains of paid results
How to get found on Google? This is the question that by now all companies ask themselves or should ask themselves. But how much energy, and above all money, must be spent to appear among the first search results? A tough battle with…
Carosello, the history of advertising at the Magnani Rocca Foundation
From 7 September it will be possible to admire the exhibition “Carosello. Advertising and Television 1957-1977” – set up at the Villa dei Capolavori, headquarters of the Foundation in Mamiano di Traversetolo (Parma) and which will close on 8 December 2019.
Dolce & Gabbana: unbearable lightness with a final surprise?
Days on fire from the Chinese dragon see Dolce & Gabbana on the altar of sacrifice after the company had promoted on social networks with the hashtag #DGTheGreatShow videos with an Asian model intent on tasting typical dishes of Italian cuisine, pizza, spaghetti and cannolo…
Advertising, defending yourself from aggressive phone calls: too many delays
The Opposition Register will extend to paper, mobile phones and reserved numbers. But so far it has proved to be a half-flop: the implementing decree still in the Ministry of Development is missing. Months of delay despite the solicitations of the Privacy Guarantor, Antonello…
AXA Italia launches customer-tailored advertising campaigns
“AXA Health Solutions. I choose how to cure myself”, dedicated to the protection of health and well-being, after the radio launch, it also arrives in print from 14 October in some of the main national newspapers.
Facebook, when knowledge becomes power
The Cambridge Analityca scandal has discovered Pandora's box and highlighted that the enormous power of Facebook goes far beyond privacy - Here's what Facebook really knows about us - Yours is a memory of…
Talking walls: this is how advertising and messages are transmitted in Africa
Anyone who knows Africa knows that here the advertising or educational posters are not the traditional ones, in printed paper, but are often painted on the walls. Colorful drawings (re)give life to forgotten or abandoned walls, bringing them out of anonymity, dust, insignificance and…
Atac, the (low) quality of the service distances the sponsors
The starting price for future advertising agreements on Atac vehicles will start from 20,5 million euros, nine less than in 2015. The service is slowed down by frequent strikes and the deterioration of the vehicle fleet, accounts in the red and…
Maxi-discount for those who advertise in newspapers, even online: tax credit up to 90%
On 19 October the decree law regulating the tax credit for "incremental" advertising investments was published in the Official Gazette - The credit is valid for newspapers and magazines, including online.
Mediaset buys Radio Subasio and launches free on demand TV
Important news from Mediaset for next year. Pier Berlusconi has also gone too far on the subject of TV rights, declaring himself willing to listen to offers for the sale also for this year. Mediaset Play revolution. Ok TV, radio and digital as far as…
Pirelli: "Advertising with a capital P"
The history of Pirelli advertising from the 800s to the XNUMXs represented by XNUMX images and collected in a volume presented in Milan
Vodafone, stop advertising on fake news sites
Vodafone declares war on false information and also on hate speech, or sites that give space to vulgar and violent content or comments - Here are the new rules for advertising on digital media.
Mediaset reviews profits, but turnover falls (-22%)
The group expects the trend in advertising sales to remain positive - The Board of Directors will propose to the shareholders' meeting the proxy for the purchase of treasury shares equal to 10% of the share capital
Press: advertising -8,6% in the first quarter
The first quarterly 2017 of the Federation of Advertising Concessionaires shows still declining results. Among the various print media, newspapers perform the worst both in terms of turnover and space.
Advertising, the web outclasses the market
With regard to individual media, TV grew by 4% in December, closing the year at +5,4%. The press continues to be negative: newspapers and magazines in the single month amount respectively to -8,4% and -9,3%, decreasing in 2016 by 6,7% and 4%…
Federico Seneca: sign and form in advertising
The exhibition, conceived as an "integrated project", includes two stages following the Swiss one: the first, from 12 March to 4 June 2017, at the National Gallery of Umbria in Perugia; the second, from 3 February to 3 June 2018, at the National Museum…
Will Facebook be the white knight of the media in crisis?
According to Shane Smith, CEO of Vice media, 2017 will see a great consolidation among the media with deaths and injuries - The value of advertising on the web is preparing to overtake that of TV - Newspapers are again…
Mediaset: advertising in April +10%
This was announced by Pier Silvio Berlusconi during the annual meeting - In the 2016 financial statements, the sale of Premium to Vivendi will result in "a nice capital gain".
Mediaset on the rise with advertising and radio
The Biscione raises its head after a few days of weakness on the basis of data from radio advertising sales. In the background there is speculation about possible synergies with Telecom Italia
How does corporate communication change in the era of 4.0
Reasoned guide to extricate yourself from memes, branded content and increasingly social and web-oriented messages - A new trend is emerging in which the old rule of transparency has given way to the obligation of "viral" - The…
A Saturday of ordinary empty fridge and the idea of testing Amazon Prime Now
The new Amazon Prime Now service, available on the app, promises home delivery on short notice and at no cost. Will it be reliable? How does it work? FIRSTonline has tested it for you.
Milan/Credito Valtellinese Group – Food through advertising: labels, stickers, menus…
Who, no longer a child, has never heard the figurines of Liebig and that of the legendary Saladin recalled, or hasn't collected orange papers or the most popular postcards? ?
Advertising: investments continue to decline also in 2015
Advertising investments fell in the first two months of 2015 by 5,2% compared to the same period last year, for a difference of 48,9 million euros.
Mediaset Espana: Ebitda soars in 2014 (+88%)
The improvement is linked to the recovery of the advertising market - Turnover increased by 12,7%, to 932,1 million.
The giants of the web pay (under the table) to unblock advertising
According to the Financial Times Google, Microsoft, Amazon would have reached an agreement with the developers of Adblock Plus to loosen the blocking of banner ads on websites
Stock Exchange, Mediaset: the price of commercials rises and the title soars
The company, through the Publitalia '80 concessionaire, would have increased the price of advertising space by 2% until Easter.
Advertising, yet another minus sign for newspapers and TV
Advertising investments are less and less directed to printed paper, while timid signs of recovery are being felt on the internet.
Google: the president of Costa publishers wants clarity on revenues, taxes and the algorithm
The president of the Italian publishers (Fieg), Maurizio Costa, is pressing Google or calling it to answer on three crucial points: the transparency of revenues which amount to over one billion adverts (equal to what newspapers and magazines collect together),…
NEW MEDIA – The heretics of Vice Media and the wild card of native advertising to save information
The shocking services of Vice Media, a Brooklyn-based publishing group also present in Milan and active on the web and traditional media, reveal a new and unexpected source of information revenue: native advertising, i.e. advertising incorporated into…
Advertising, the Nielsen survey certifies a drop of 11,3%
The negative trend regards all media and the trend continues in September. In the January-August period, 108,3 million fewer investments were lost than in the same period of 2013. Only the Internet is growing.
Could Buzzfeed be the future of information?
Venture Capitalist Andreessen Horowitz Invests $850 Million to Enter Depressed Information and News Market by Buying Outsider Like BuzzFeed - Why? Why BuzzFeed is rooted in Internet culture and has built its success…
Gold 5, dividends expected as early as 2016
The digital super-concessionaire set up with equal shares by Rcs, Banzai, Mediamond, Manzoni&C and Italiaonline aims to distribute a dividend to shareholders as early as 2016 - Expected revenues of 24 million in 2015 and 36 million in 2016.
Advertising, the market loses 80 million in the first half
NIELSEN ANALYSIS - The advertising market is down by 2,4% in the first half of 2014, even if a 5,5% recovery was recorded in June due to the World Cup - The second quarter to close the year in balance …
Facebook: online advertising makes the bills fly
The company ended the second quarter with net income up to $791 million from $333 million in the same period last year, while revenues increased to $2,91 billion (from $1,8). …
US publishing, the wall between journalists and marketing falls: independence at risk?
NEW EDITORIAL ORIENTATIONS IN AMERICA - In the USA, the cases of famous signatures that leave the print media for the online are multiplying: the latest case is that of Klein of the Washington Post - But the most sensational novelty is that of the New…
Nielsen: advertising reverses the trend
"The first few months of 2014 highlight the return to positivity for volumes of large-scale consumption" is the message that Romolo de Camillis, Retail director of Nielsen Italia, launched on the occasion of the conference "What future for the promotion of…
Google, second consecutive flop: also under expectations for the first quarter of 2014, advertising weighs
In the first three months of 2014, Mountain View's profits grew, but not enough: it is the second consecutive disappointing quarter - Above all, the turnover deriving from advertising is disappointing.
Nielsen: advertising down, investments -2,8% on year
According to the usual Nielsen report, advertising investments recorded a drop of 2,8% on an annual basis in January - Among the media, TV and radio are advancing, while the press is collapsing: newspapers -15,1% and magazines -11,8 % - Declining…
Agcom: Internet surpasses newspapers, but advertising still cries
This was revealed by a survey conducted by Agcom, according to which, excluding local information, the Internet is now the second means of communication after television - Online advertising is growing, but more slowly than in other European countries, and rewards only…
Advertising, Nielsen: 2013 closed at -12,3%, December -4%
In the second half of the year the decrease was equal to 6,3%, compared to -17% in the first six months – Television suffered a decrease of -10% in the whole year, lower than the total market.
Facebook beyond expectations: full of profits with advertising, the title soars on the stock market
For the third consecutive quarter, Facebook beats all analyst estimates thanks to strong growth in advertising revenues, especially on mobile devices - Net profits in the fourth quarter were equal to 523 million dollars compared to…
Advertisement: Nielsen, a 7,2% drop in November, a slight improvement in the first eleven months
Advertising shows a drop of 7,2% in November - In the first eleven months, with a loss of 13%, it shows a slight improvement compared to -13,7% in January-October - In the January-November period, newspapers lose 20% the TV…
Network process and digital passivity: from predictive intelligence to consumer control
Larnier's complaint: if the web is increasingly invasive and controls the consumer, the responsibility lies not only with the search engines of large commercial corporations but with our digital passivity - From the new Google mantra (intelligence…
Advertising, Nielsen: investments -7,7% in October, the web is back in the red
In October, the advertising investment market recorded a drop of 7,7% compared to the same period of 2012 - The difficulty for magazines in collecting advertising continues - the Internet is back in negative territory.
Nielsen: advertising, signs of recovery
According to data from the Nielsen institute, the advertising investment market in September closed at -5,8% compared to the same period of 2012: timid signs of recovery after the -16% in the first eight months of the year.
Advertising: paper collapses, internet slips
According to the Nielsen survey, in August the advertising investment market recorded a decline of 11% on an annual basis - On average for the first eight months, the contraction was 15,8% - Between January and August, advertising revenues from newspapers …
Pwc: the Media and Entertainment market will be worth 56 billion in 2017. Advertising is back with the plus sign
The Media and Entertainment market is growing in Italy, which in 2017 will be worth 56 billion euros (+3,5%) - According to Pwc, the trend in advertising is also changing (albeit slightly) - Internet, video games and gaming (including gambling) are confirmed…
Advertising, Nielsen: investments -5,4% in July, but the decline is slowing down
The monthly monitoring carried out by Nielsen shows advertising investments falling by 5,4% on an annual basis in July - The situation, however, seems to be slowly improving: television revenues are growing again after 21 months of decline, reporting a…
Advertising, over a quarter of investments focus on online
According to the AdEx Benchmark Report, advertising on the Internet constitutes 25,6 percent of the market pie and grows by 11,5 percent in one year - Outclassed by the press and undermining the historic supremacy of TV - Driving the phenomenon…
Facebook sentenced: compensation of 20 million to "involuntary testimonials"
The social network founded by Mark Zuckerberg was sentenced to pay 600 subscribers used as involuntary testimonials by a sponsorship program - The total compensation is 20 million dollars - An important victory for users…
Advertising investments: -17,4% in the first half according to Nielsen data
The summary value reflects the sharp drop in advertising investments in newspapers and magazines (above -20%), on radio and television (-14,4% and -16,4% respectively) and the more contained drop in the internet channel ( -2,1%). In the first half of 2013 the…
Google, Yahoo, Microsoft and Facebook: how much the four web giants damage the economy
The four web multinationals engulf the market by subtracting taxes and jobs from the countries in which they operate. In Italy they appropriate 80% of online advertising revenues, managing investments in advertising from international platforms, thanks to globalization and the new…
Advertising: Nielsen gives it down by 11,6% in May, but confirms the recovery of the sector
The well-known market research company certifies the trend reversal in progress: the value for May brings the cumulative figure for the first five months of 2013 to -17,2%, a decrease compared to -18,9% in the quarter and the -18,7% of…
Advertising, Upa: in the first half it recorded a drop of 18%
The expected decrease for the entire year is 12-13% - The data comes from the Upa (Associated advertising users) - The president of Upa, Lorenzo Sassoli de Bianchi, said that "in the second semester there will be an improvement compared to the first part…
Advertising, the market collapses in April: for the first time the internet is also negative
As noted by Nielsen, the market during the month of April seems to reverse the downward trend, closing at -18,2% - Internet is a separate matter: a positive quarter but -0,6% in April.
Nielsen: advertising in 2012 decreases by 14,5%, never this bad for 20 years
The decline involved all media, from the press (-18,4% magazines, -17,6% newspapers), to TV (-15,3%) and radio (-10,2%) - the Internet was the only vehicle to close the year positively, scoring +5,3%, a market share equal…
Risky advertising for Facebook: Big companies start to withdraw
Companies like Nissan or Nationwide Pause Their Ads on Social Networks After Their Ads Appear Next to Offensive Posts - The Everlasting Problem of Facebook's Control Over Content
Advertising, only the internet is growing: +9,3% in January
The Italian market generally recorded a drop of 15,3% - Newspapers confirm the negative trend with -25% (-21 million), while magazines report -25,1% (-7,5 million) - TV loses a total of 16,1% (-52…
London, the bicycle is the new frontier of communication
Thanks to the original idea of the startup Old Bond, the bicycle becomes a new advertising communication tool, ecological and tailor-made for each customer - Through the projection of 3D images or videos on the wheels, any message can be conveyed,…
Google's new challenge: becoming a bank
The news was reported by the Financial Times: the Mountain View giant, from its 43 billion dollar turnover in the second quarter, has excess liquidity that it can lend to small and medium-sized enterprises, which are then…
Advertising: -7,5% in Italy in 2012 but without recovery in the last quarter, double-digit drop
The UPA forecasts a drop in advertising sales in 2012 apart from a small recovery in the last quarter of the year. "This is the most difficult year since the war for consumers.[...] But we mustn't be afraid," said the president of the advertising users' association…
Banks, convince on social networks: Facebook and Twitter, the new frontier of advertising
Facebook, Twitter, blogs and forums: social networks created for sharing but which have a significant impact on consumer decisions - Eight million Italians change their purchasing choices following the information gathered on social media…
United States, newspaper advertising returns to 1950 values
The Newspaper Association of America has created a table to get an overview of the last 60 years of advertising sales. The fact that emerged is that paper newspapers have returned to the values of the 50s in terms of revenues…
Stock market, Mediaset collapses after the quarterly
Many brokers cut their stock targets this morning - Il Biscione started 2012 with net profits down by 85% on an annual basis - Advertising sales were also bad, losing more than 10 points -…
Yahoo: profits boom with online advertising
The search engine closed the accounts for the first quarter with earnings up 28% on an annual basis - The advertising market rose by 23% in the same period - Less brilliant results for Intel and Ibm.
Advertising on iPhone? Italy likes it: it is the country of mobile advertising
According to research by Nielsen, Italy is the country in Europe with the highest percentage of smartphone owners (25 million, of which 16 connected to the internet) and where more often, even via tablets, people click on advertised products…
Digital advertising is preparing to overtake that of newspapers and TV
WEB JOURNALISM - According to Pew's research, digital advertising has an edge because it is aimed at a specific target - Google, Yahoo, Facebook, Microsoft and AOL leave only the crumbs to the newspapers - Wall's answer…
Stock market and advertising, the turning point of Facebook
According to the global communication agency ZenithOptimedia, the advertising revenues of Mark Zuckerberg's social network will almost triple between now and 2014, going from 4 to 10 billion dollars - A market, that of advertising, in full growth despite…