Newsonline, the network and dealership that aggregates tested online of the categories news & information and financial news, enters the top ten of the Audiweb ranking of the most read newspapers a July 2021 excluding weather sites, the Google Translation service, Wikipedia and sports publications.
With its 15 million users, the network now covers 34% of surfers active on the Net: therefore, at least one user out of three browses its publications, the growth of which is due to project not only commercial, according to the traditional model of the advertising agency, but of industrial development of the Italian digital publishing system.
Italiaonline launched the Newsonline project in May 2020, to deal exclusively with the advertising revenues of a significant pool of native digital newspapers in the news & information field. To date, Askanews.it, Blitzquotidiano.it together with Ladyblitz.it, FIRSTonline.info, Globalist.it together with WondernetMag.com and PrimaPaginaNews.it, ilSussidiario.net, Linkiesta.it, Notizie.it with vertical channels are part of it DonneMagazine.it, Foodblog.it, Tuobenessere.it and Investimentimagazine.it, Primaonline.it, Tag43, TheSocialPost.it and Truenumbers.it.
In February 2021 it was inaugurated Newsonline.it, the new news aggregator portal, an access point to digital and independent information, powered exclusively by the contents of the network's participating publications to ensure the public a service based on the day's trend topics and a further source of visibility for participating publishers.
During the first half of 2021, a video widgets, which has allowed the development and integration of journalistic audiovisual contents to be associated with video advertising presences that have registered KPIs, viewability and VTR fully in line with market demands. Furthermore, the brand new one has been online since 13 July dealership site where it is possible to consult the numbers and detailed information of each newspaper of the Newsonline network.
The adhering publications ensure their readers timely, constantly updated and reliable information coverage, with news on current events, politics, economics, finance, culture, entertainment, sport and leisure.
"This result makes us proud and gratifies us for the important work done in these first 18 months of activity with a spirit of service towards the publishers participating in the network - he comments Luca Paglicci, Head of Newsonline – We entered the top ten registering significant growth in the individual network titles, which is now in sixth place immediately after ilMessaggero.it and ahead of FattoQuotidiano.it. The result is due both to the numerous new entries in the last 12 months, such as TheSocialPost, Linkiesta, FIRSTonline, Askanews, Tag43 and Truenumbers, but also to the significant organic growth of some publications, in particular Notizie.it, ilSussidiario and Blitzquotidiano. It is a growth that certifies the validity of the network: joining Newsonline is a win-win strategy.
The data also confirms that Newsonline adds audiences exclusive to the advertising schedules of the historic online publications, with cases up to +86%: this makes the network essential for companies and brands wishing to promote their products with communication actions in exclusive and authoritative news publications”.