Il Enel brand value grows by 12,9% and the group confirms its position as one of the most well-known and respected utilities among Italians. This is what emerges from the latest Brand Finance report, an independent international company specializing in trademark valuation.
The result, according to the consulting firm, comes in a complex phase for the Italian energy sectorAccording to Brand Finance's latest Brand Strength Index (BSI), international tensions in recent years, from the war in Ukraine to the crises in the Middle East, have fueled consumer concerns, contributing to a decline in trust in several energy brands.
Enel, Brand Finance: Brand strength and recognition at the highest levels
A figure that must also be read in light of the period in which the survey was carried out. In fact, in autumn 2025, the rates For protected customers, the decline was reported by ARERA. The decline in confidence in the sector is therefore not only linked to price trends, but to a broader framework of uncertainty, fueled by the energy crisis and the consequences of geopolitical tensions on the market and the national debate on electricity and gas.
Furthermore, in Italy, as regards electricity, over 50% of families have chosen fixed-price supply contracts, a share that for Enel reaches 80%. These formulas, by their nature, are not subject to wholesale price variations during the contract's term.
In this scenario, the Group led by Flavio Cattaneo It is placed in the highest band of the Brand Finance classification, that of "Extremely Strong" brands, with an AAA+ rating. What makes the difference is above all the relationship built with consumers. Enel, in fact, also reaches the maximum score, 10 out of 10, in the four indicators that have the greatest weight in the construction of the BSI: awareness, consideration, preference and familiarity.
The survey therefore captures a brand that maintains a high level of recognition and consideration among Italian consumers, despite the period of increased uncertainty facing the energy sector.
