“The future is our environment”. This is how the national campaign of the Acea Group, which tells the story of the Roman company's evolution by combining tradition with the challenges of the future: sustainability and innovation. In order to sensitize the territories to respect the environment and, consequently, our future.
In detail, the new institutional campaign of Acea tells, through an evocative visual, the evolution of over a century of company history, focusing attention on sustainability and innovation, increasingly at the center of the objectives of the Business Plan in all Acea fields.
A journey through an environmentally and future-friendly business model. The pay-off summarizes the vision of a Group which, with a long-lasting past and history, has built the pillars of its business on sustainability and innovation. Industrial Plan 2020-2024 which provides for 2,1 billion in investments directly related to sustainability targets (out of a total of 4,7 billion) and 615 million for innovation projects.
The campaign – reads a note – conceived and planned internally by the Italian multiutility, intends to strengthen the perception of the brand among the public and in particular among institutional stakeholders and shareholders and will be on air until the end of May with a highly visible plan , characterized by presence in all national newspapers, periodicals and digital media.
