Countdown to Prowein 2023, the world's largest and most important wine and spirits trade fair which will open its doors in Düsseldorf from Sunday 19 to Tuesday 21 March. Thirteen pavilions of the fair will welcome more than 6000 exhibitors from over 60 countries representing 400 terroirs from all continents and with a selected audience of operators who will be able to count on the best conditions for doing business and for deepening their knowledge of the most important trends that characterize the wine and spirits sector.
"We have always worked with the aim of enhancing what many insiders define as the most efficient business platform in the world for what concerns wine & spirits - explains Michael Degen, Executive Director of Prowein, and the continuous and exponential growth of the fair demonstrates the validity of our work”.
Italy at the Dusserdolf fair: with over 1.750 operators, it also beats France
Italy will have an absolute leading role at the Dusserdolf fair: with over 1.750 operators expected, it is firmly in first place in terms of representation, the only country present in 3 pavilions, ahead of France. A real dream team that not only sees the most important names in the national wine elite lined up but also institutions and local realities able to tell the story of Italy's wine, with the novelty of the presence of ICE with an interregional stand.
“All in a broadly international context – underlines Michael Degen – where business, trends and innovations will merge into a single mix. With hundreds of tastings, themed meetings, insights able to satisfy the different needs of the guests of the Messe.
In fact, the Prowein brand has assumed extraordinary relevance on all continents, thanks to its international satellite events such as ProWine Shanghai, ProWine Singapore, ProWine Hong Kong, ProWine Mumbai and ProWine Sao Paulo and, the youngest member of the family, ProWine Tokyo.
Thirteen pavilions of the fair will welcome more than 6000 exhibitors from over 60 countries representing 400 terroirs from all continents
In anticipation of the three days of March, international professionals in the wine and alcoholic beverages sector can have an overview of the global offer of the sector, which will await them in Düsseldorf. On the website www.prowein.com, all the protagonists “Who- is-Who” in the industry, 365 days a year. This database contains the main data of over 6.000 exhibitors from around 60 countries where you can find company profiles and information, product and winegrower news, collective holdings, importers and exporters, alcoholic beverage suppliers and craft beer.
In thirteen exhibition halls, visitors will find a well-structured product offering. The offer presented in this way, together with the extra-wide aisles, enables a quick overview and a stress-free visit to the trade fair. The range of products on display breaks down as follows: Italy: Pavilions 15, 16 and 17; Argentina, Chile, Uruguay and other overseas countries: Halls 13 and 14; Australia, California, South Africa and other overseas countries: Hall 14; Germany: Halls 1 and 4; France: Pavilions 9 and 10; Greece: Pavilion 1; Japan: Pavilion 14; Central and Eastern Europe: Hall 12; Austria: Hall 5; Portugal: Pavilion 12; Spain: Pavilion 11; Spirits: Pavilion 13; “Same but different” trendshow: Pavilion 7.0
This year, important debuts are on the calendar, such as Seite 2 from “World of Zero”: focus on the increasingly topical theme of non-alcoholic wines; and confirmations such as “Same but Different”, dedicated to artisanal alcoholic beverages such as beer and cider, and again the “Urban Gastronomy Lounge” with a selected group of restaurateurs who will give life to performances that will be streamed live all over the world”.
