The Bolognese engines roar, now owned by Audi. In 2013 Ducati recorded a sales record with 44.287 motorcycles registered; while today Lamborghini has won an award as an "ethical company", put up for grabs by a Roman law firm.
Both companies underline the successes with obvious satisfaction.
“Despite the uncertainty of the market in Southern European countries – claims Ducati's managing director Claudio Domenicali – the company has achieved positive results, confirming the strength of the products, the appreciation and esteem for our brand.
For the second consecutive year we have achieved record results, with over 44.000 motorcycles sold, thanks also to new models such as the Hypermotard and 899 Panigale". Ducati's sales are doing very well in emerging markets such as Asia, with 5.200 motorcycles purchased and a 26% growth compared to 2012 and Brazil, where the Borgo Panigale red has been on the market directly since the second half of 2013 and where in six months 700 motorcycles were sold. The first market remains the USA with a share of
24% of sales, followed by Italy, with 11,3% and Germany with 10,7%. And the future is still rosy, according to Domenicali, who foresees a positive 2014, also thanks to a "demanding new product development plan". In this context, the arrival of
new proposals for 2014, such as the new Monster 1.200 and the 1199 Superleggera “allow Ducati to look ahead with confidence and optimism, confirming its prestigious role of 'Made in Italy' excellence both from a technological, stylistic and performance point of view ”.
On the same day we also celebrate in the house of the Bull. For the president
Stephan Winkelmann “giving oneself an ethical dimension is a double responsibility for Lamborghini, not only as a company, but also due to the fact that it is a highly visible brand. Responsibility policies, if well directed, can act as a driving force and give impetus to virtuous processes in the way of doing business". According to the manager, a prerequisite is the success of the company, which must guarantee economic stability. “The point is to make profit a tool capable of giving the company a new dimension and helping to create a better world for today's generations, but also for those of tomorrow”. Lamborghini continues its "ethical commitment" through a program focused on three macro-areas: economy, society and environment.
