In light of global growth estimated at over 612 billion euros for 2025 (Euromonitor International data), the cosmetics confirms itself as a driving sector of the global economy. In this regard, the 56th edition of Cosmoprof Worldwide Bologna, held at the end of March, highlighted the role of Italian cosmetics as flywheel for export. The 2025 edition focused on topics such as sustainability, product customization, impact of artificial intelligence and new consumer habits.
Cosmetics are holding up: here's why
THEItaly it is positioned as second largest European exporter e fourth in the worldThe sector has reached a total turnover of 16,5 billion euros, with a trade balance of close to 4,7 billion and a workforce of over 400 thousand employees along the entire supply chain.
According to Ice data, exports recorded an increase of +2023% in 20 compared to 2022, followed by a further increase of 11,4% in 2024. The most recent estimates indicate an overall growth of 12% in exports in 2025, with a value that exceeded 8,4 billion euros, equal to over 40% of the sector's turnover.
Cosmetics: strong growth of e-commerce
In addition to exports, there is also a strong growth of e-commerce in the beauty sector, which is recording a double-digit increase of +2025% in 13,5. A figure that confirms how digital channels are becoming increasingly strategic for companies, allowing them to reach new markets and intercept global consumers who are increasingly digitalized and attentive to innovation.
