Cherry Bank changes its structure and is preparing to face an increasingly aggressive banking market. The bank, which operates in the retail, corporate and wealth management sectors, has decided to reorganize your internal structure, focusing on two new divisions: the Relationship Bank, designed to be closer to customers, and the Corporate & Investment Bank, which will focus on targeted and risk-controlled investments. Meanwhile, the Business Unit Factoring will have an extra gear to support small businesses.
Cherry Bank: Relationship Bank and Corporate & Investment Bank are born
Among the main innovations, the creation of the Relationship Bank, which will be responsible for strengthening its presence on the territory and improving proximity to customers, both private and corporate. The aim is to offer a more personalized banking experience through a network of branches and tailor-made services, favoring direct relationships and integrated financial advice. At the helm will be Emanuel Leoni, which will also continue to deal with the management of bad loans, a field that Cherry Bank considers strategic for the valorization of assets.
In addition to this, Cherry Bank has reorganised its investment area, giving birth to the Corporate & Investment Bank, Led by Laura Gasparini. The new division will focus on high-yield investments with rigorous risk control. Its objectives include supporting companies in difficulty but with sustainable business models, consulting on ESG (Environmental, Social, and Governance) issues and managing alternative investments together with third-party investors.
Also the Business Unit Factoring will undergo a strengthening, with the aim of offering more advanced solutions to support the working capital of small businesses, even in complex contexts.
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Behind this organizational revolution there is a precise strategy, as explained Giovanni Bossi, CEO of Cherry Bank: “In an increasingly complex economic context, in a banking market characterized by strong aggregation dynamics, Cherry Bank stands out for its skills, ability to listen and connection with the territory. Our added value lies in the network of people, in the experience gained and in the relationships that we are able to activate”. Bossi continues by explaining that the new structure strengthens the bank's commitment to supporting entrepreneurs, even in difficult financial situations, offering innovative solutions and an agile organization. “This diversification allows the bank to respond to the needs of a broad spectrum of customers and to operate with an integrated vision of economic dynamics, offering a mix of retail, corporate and private banking services. We are convinced that credit, when managed with vision and professionalism, is not only a financial resource, but an engine of sustainable growth for the economic system and for the communities that compose it”, concludes the CEO.
