The smart home, the intelligent building, the connected city and the always connected car; now there digital transition it's everywhere, it's fashionable, and it's written and talked about a lot. Even too much. And many users who bought smart devices (thermostats, cameras, sensors, meters, etc.) were disappointed because they are either complicated or fail. And many began to fear that alien eyes and ears could violate our privacy.
A fundamental question: why entrust for example to an unknown company? Several times at the DEF CON fair in Las Vegas, the assembly of the most prepared former hackers, with simple $200 software purchased online, private and public sites were easily hacked.
The solution? It is only to be trusted products from well-known companies, European, with "real" factories in Europe, and not online importers. Security is something very very serious. On the other hand, only the digital technology of an intelligent, remote, protected control can give effective answers to the imperative need to save energy, gas, water, food, to pollute less and less, to protect homes and people without false alarms. And in this sector, Italian technology and research are establishing themselves as Italian companies have been successfully operating in the smart building and security district for several decades. Some names are now internationally known, such as BTicino, CAME, VIMAR, Gewiss.
The easy smart home by Bticino
BTicino, one of the world's No. 1 in intelligent building, with its over 900 million turnover, Italian leader of the Legrand group, presented the MatixGo series which constitutes a real innovation - entirely made in Italy - for the smart home since first of all it comes from a new industrial platform in which a few tens of millions of euros have been invested and not from a set of IoTs of various origins. And because it represents one total integration of smart functions for the first time common to all spaces and for all uses, from the residential to the tertiary sector, from indoors to outdoors, from hotels to healthcare settings.
This rationalization that starts from the project, spread over an extremely flexible and eco-sustainable (certified) industrial platform, takes a fundamental step towards making the digital transition of the domestic space both economically and "culturally" accessible. Especially since it is becoming a shared and unifying standard on a global level the Matter protocol to which the best companies will refer.
What is MatixGo and what does it do
What brings MatixGo to this common goal? A plant proposal, complete with connected devices that are fully compatible also for future additions. MatixGO allows you to make or modify an installation without the need to disassemble or rewire, thus saving a lot of time; in fact, it is sufficient to add accessories or dedicated products to ensure immediate functionality. Translated into non-hi tech terms, the digital transition of the house becomes immediate.
Reliability above all
Scrolling through the presentations of many smart devices, promises are wasted that are often difficult to keep on total compatibility with future updates, with devices from other brands, and above all on simplified installation.
The sector is littered with too many catalogs made up of electronic hodgepodge from different factories, unreliable, unsafe, of thermostats, meters, cameras, sensors, remote controls and voice assistants, which define themselves as intelligent but which they are unreliable, without any guarantee, often with false or invented certifications. And that is, 90 percent from non-brand subcontractor factories located in Asia, without address, telephone, website. Incidentally: 70 percent of BTicino's product component suppliers are Italian; the IoT devices that are part of the Matix-GO collection are from the company Netatmo, acquired by Legrand.
All Bticino products are made in Italy forever, connected in safety and recyclable. With the acquisition by Legrand, the Italian company was able to increase demanding investments to continue that revolution that started way back in the 60s, which made the humble "plate" of the light controls a center of ever more evolved functions.
In fact, BTicino was the first company to bring home automation first and then smart functions throughout the home and building by simply transforming the light control into an intelligent centre, integrating any connection, sensor, and device. With another unique feature: the design that has been translated into collections able to adapt to the decor thanks to the exclusive materials and finishes. Legrand has left the Italian company completely free to experiment and innovate and today it is the group's leading brand in the specific quality building sector that combines hi-tech and design. “Italy has a key role in this very important new launch. explains Cinzia Papis, Industrial Manager of the Varese site – The site is a center for development, production and design and, together with the Erba research and production pole, tells a story of success with an Italian DNA, with a strong link with the territory”.
Few know that with its decades-long innovations – awarded all over the world – BTicino is one of the driving forces of the country as it invests in technology and manufacturing with 12 sites throughout the country, almost 3 employees (and growing), 230 distributors, 65 installers and 34 service centres. This is how one of the Frglobal protagonists of the digital transition of the building industry, and is committed to contributing to the achievement of the urgent goal that Europe has given itself to reduce the huge polluting impact that "analog" building today has on the environment. A very recent study by the Community Smart Building reports very interesting data elaborated by The European House-Ambrosetti, on how many benefits intelligent buildings can bring: annual energy savings of 20-24 percent and water savings (increasingly important) of 4-5 percent.
A gigantic market
Digital technologies are transforming the world of design and real estate so much that for smart buildings double-digit growth is underway globally.
The numerous researches do not render the dimensions of the markets with sufficient reliability since they tend to confuse and mix the sales of the IoT with those of the systems and their components and even with the services connected to digitalisation.
Let's start with the plants, the context in which BTicino operates. According to Research and Markets, sales, again globally, of building equipment exceeded i 73 billion dollars, while those of the smart home are 79. They are excluded from these final figures the IoTs, i.e. the individual connected devices and the objects and appliances that are part of a connected network. And they constitute another gigantic market whose dimensions are constantly increasing and above all not quantifiable. As for smart homes, Investopedia would have calculated that there are around 170-180 million and growing strongly.
