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Google monetizes searches, Apple bets on domestic robots: this is how AI is revolutionizing Big Tech

Artificial intelligence is radically transforming Big Tech companies like Google, Apple, Meta and Amazon, pushing them to review their business plans: here's what's cooking

Google monetizes searches, Apple bets on domestic robots: this is how AI is revolutionizing Big Tech

THEartificial intelligence is revolutionizing the world of Big Tech, pushing giants like Google, Apple , Meta e Amazon to radically review their business plans. It's not just about developing algorithms, but about rewriting the rules of the game, reshaping markets and designing cutting-edge business strategies. As Google prepares to monetize intelligent searches, Apple is exploring the idea of ​​giving Siri a tangible form with home robots, Amazon offers generative artificial intelligence services with AWS, while Meta integrates AI into WhatsApp and Ray-Ban Smart Glasses. Here's how AI is shaping the future of tech giants and how they're responding with new strategies and products.

Google and intelligent searches: the transition to payment

The era of free AI may soon be behind us. Currently, algorithms such as ChatGpt they need data and interactions to improve, and are often offered for free to attract a large number of users. However, considering the costs incurred to maintain these technologies, it is likely that this evolutionary phase will lead to a change.

According to the Financial Times, A – Google's parent company – is seriously considering making a return premium services for a fee based on AI within its search engine. This could mean a significant change for Google, which has so far offered a wide range of free services, from email to localization, through calendars, TV streaming and the cloud. The company's response: "We have nothing to announce at this time."

Apple bets on “butler robots”

After putting aside projects on cars and smartwatches, Apple looks to the future with i personal home robots. According to what reported by Bloomberg, these "butlers 2.0" would be continuously connected to Apple devices (iPhone, Mac and iPad) to help users with their daily activities, from household chores to online research, from helping with homework children to compose musical pieces.

This new direction represents a major evolution in the AI ​​landscape for Apple. While Crab, Apple's voice assistant, has so far played a limited role in the world of AI-powered assistants, such as Microsoft's Copilot, the company now seems determined to fill this gap. Apple's latest move involves taking a close look at engine integration Gemini artificial intelligence di Google iniPhone. This suggests that Apple may be aiming to develop “Phygital” assistants, combining advanced AI with a physical body that could assist with various household tasks and more.

While the project is still under study and it's uncertain whether it will ever see the light of day, Apple won't be the only major company exploring this territory. Amazon, for example, has already launched Astro in 2021, a domestic robot which, given the high price ($1.600), still represents a niche product on the market. Also Samsung e LG they recently showed the public home devices capable of autonomously moving around the house and responding to user requests.

Amazon wants to win over startups with free credits

But it's not just Google and Apple that are moving in this direction. The giant founded by Jeff Bezos, with AWS, is focusing onAmazon Bedrock to offer generative artificial intelligence services and application development. It recently announced the public availability of Mistral Large, a multilingual template with a contextual capacity of 32.000 tokens for customers interested in building their own AI applications. The company has also launched initiatives to support startup in the AI ​​sector, offering free credits of Amazon Web Service for using internal AI models and chips. Finally, e-commerce continues to invest in anthropic, an Italian-American company specializing in artificial intelligence, although it is not yet clear in which specific sectors it will be used.

WhatsApp prepares for Meta AI; news for Ray-Ban Smart Glasses

Meta, the company behind Facebook, Instagram and WhatsApp, is testing several generative AI-powered experiences within its social networks. This may include features such as suggested replies in direct messages on Instagram, designed to facilitate interaction between creators and fans. Also WhatsApp is preparing for a big update that will integrate Meta's artificial intelligence into the app. Users will be able to ask questions directly from the search bar, speeding up the process and receiving useful suggestions for interacting with Meta AI. Furthermore, as reported by the New York Times, Facebook's parent company is preparing to launch an update for its users Ray-Ban Smart Glasses, which will integrate AI to answer questions based on your surroundings while wearing them. Several influencers have already posted previews of the new features, with the Meta AI able to identify animal species at the zoo and provide detailed descriptions of particular plants. Another interesting function will be the automatic translation of texts simply by looking at them through smart glasses.

It's time to look ahead and ask: what will be the next step in this incredible technological odyssey?

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