The wait is over: Prime Deals 2025, also known as Amazon Prime Day of October, it is officially began today October 7th and will continue until Tuesday, October 8th at 23:59 PMTwo days of exclusive discounts for Amazon Prime members, with deals on electronics, home, kitchen, beauty, and toys. Also in this October 2025 edition, the e-commerce giant is dedicating a special space to Made in Italy, with discounts on products from artisans and small and medium-sized Italian businesses. From fashion to food, to home furnishings, the goal is to support Italian businesses and offer customers the opportunity to purchase quality products at reduced prices.
Amazon Prime Day October: The Best Deals of 2025
Among the brands starring in the Prime 2025 offers party there are big names such as Samsung, ecosystem, Philips, Bosch, Brown, Lego, ghd, Oral-B, De 'Longhi e Logitech, together with many Italian companies included in the space dedicated to Made in Italy, designed to give visibility to small producers and artisanal businesses in our country. Offers range from televisions to smartphones, from food processors to household appliances, even personal care products and children's toys. In many cases, discounts exceed 40%, making this event an unmissable event for those looking to make smart purchases ahead of fall or get early Christmas presents.
Among the most popular offers today, the following stand out: Samsung Galaxy S25 Ultra 33% off, the robot vacuum cleaner Dreame X50 Ultra Complete with 33% discount, the air fryer Moulinex Easy Fry XL reduced by 21%, and the new Amazon Kindle Colorsoft at -31%. Also in high demand is the Dyson Airwrap (–27%), the razor Braun Series 9 Pro(–50%) and headphones Beats Solo 4 (–44%). The offers also include household items, beauty products, and clothing, such as underwear. Calvin Klein (–45%), the belt Levi's Duncan (–30%) and the clock Tommy Hilfiger Multifunction (–50%).
How to Join the Amazon Prime 2025 Deals Party
To participate in the October 2025 Prime Deals Party you need to have a active Amazon Prime subscription, which in Italy costs €4,99 per month or €49,90 per year and also includes benefits such as Prime Video, Prime Music, Prime Reading, and fast, free shipping. Those who are not yet subscribed can take advantage of the 7-day special promotion at only 0,49 euros, ideal for testing all the benefits of Prime during the discount days. Furthermore, the students and young people between 18 and 22 years old can join Prime Student, the discounted plan that offers a three-month free trial and a reduced cost of €2,49 per month or €24,95 per year, with the addition of a 10% refund on some product categories.
Amazon reminds that the offers are divided into "Lightning offers”, valid while stocks last, and “Offers of the day”, active until midnight on October 8th. To avoid missing out on the most interesting promotions, we recommend constantly monitoring the event page and using the app's personalized features.
How to enable notifications on the Amazon app so you don't miss out on deals
To not miss out on any promotion, Amazon recommends using the official app for smartphones, free to download on iOS and Android. notifications Offers can be activated directly from the app: just open the main menu, select "Notifications" and activate the "Offers you follow" or "Waiting list" option. You can also create a personalized wish list and receive automatic updates on discounts, so you can plan your purchases quickly and strategically.
