Great cycling is back on Italian roads. The Tour de France, the most famous cycling competition in the world, does its thing historic debut starting from Italy for the first time for its 111th edition. The Via Emilia will be tinged with yellow with the Grande Boucle which will cross Tuscany, Emilia-Romagna and Piedmont from the 29 June to the 1 July, uniting three Italian regions with a common passion for cycling. Crédit Agricole Italy, already a consolidated partner of the Great Cycling Classics, will be alongside the great international champions who will participate in the Tour together with LCL, the Group's bank and sponsor of the prestigious yellow jersey.
The link between cycling and Crédit Agricole
Crédit Agricole's strong connection with cycling is reflected in the shared values of inclusion, involvement, attention to the environment and sustainable mobility. Cycling is not just a competitive sport for champions, but offers everyone the opportunity to compete on the same roads, promoting a tangible commitment towards sustainability.
And the bank actively integrates the climate risk in its financial and investment strategies, supporting renewable energy projects and guiding clients towards a more sustainable and responsible economy towards the environment and society.
Cycling against the climate crisis
Crédit Agricole Italia sees in the bicycle not just a symbol against the climate crisis, but also a innovation engine. The group introduced innovative services that allow customers to operate fully through digital channels: 60% of customers actively use these tools, with 87% of transactions carried out digitally. This digital approach not only supports the entry of new customers, representing over 35% of the Group's total, but the App also records growing use, confirming itself as the preferred channel for customers.
Events to support the territory of our country
During the Italian stages of the 111th edition of the Tour, Crédit Agricole Italia and Lcl, united in their support of cycling and its values, celebrate the partnership with a event in Florence, city of the Grande Départ. In addition to promoting sporting ideals, the two banks work together to strengthen commercial ties between Italy and France.
Crédit Agricole Italia is also involved in the agri-food and innovation sectors. The Group has always supported theagriculture through its banks, while promoting innovation through its 44 village, accelerators that have welcomed over 1400 startups and raised over a billion euros in investments. These Villages are present in various Italian cities, including Milan, Parma, Padua, Sondrio (from February 2024), and soon in Catania.
