The ways of the souvenir are endless. They demonstrated it in Japan, a country always inclined to devise unusual forms of consumption. Determined to capitalize on the immense popularity that sushi enjoys around the world, a company in Toyama prefecture, which produces clothing for adults and children, the Sukeno Co., invented the "sushi-socks".
These are socks and stockings which, once rolled up, take on the shape and color of an appetizing sushi. Sukeno offers seven different models, each of which corresponds to a different taste (sushi with tuna and shrimp, salmon caviar, trout, etc.). The patterns that give the illusion of rice and fish are not printed, but produced by knitting machines and combined in various colours.
In shop windows, socks are usually presented neatly rolled up and arranged on a plate, so that, to the casual eye, they look like nothing more than a tray of assorted sushi, happened by chance among scarves, kimonos and small ceramic pagodas. Sales for Sukeno are booming and the sushi-socks can now be found in 50 souvenir and clothing shops, and in many hotels and sushi bars from Hokkaido to Okinawa.
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