FS Group launched yesterday, December 8, its spot for Christmas 2022 entitled “The greatest gift is you”.
The first advertising campaign television, digital and cinema in the history of Frecciarossa, trademark ofHigh speed and flagship brand of Trenitalia, a company of the FS Group.
The commercial had been anticipated by a 3D teaser, visible from 1 December on the giant screens of Rome and Milan.
The importance of people
The campaign launched by Frecciarossa aims to underline theimportance of people and how important it is to spend time together with your loved ones, especially during the Christmas period, during which, among the best gifts you can receive, there are family hugs.
The Frecciarossa Christmas story has for protagonists all the emotions related to travel that brings home, with an exceptional train conductor and a red ribbon that binds several destinies.
The video was shot between Rome and Milan and is directed by Volfango DeBiasi.
It is expected the broadcast until 26 December on the major national TV stations, in the cinema, on online newspapers and on social channels.
