Banzai expands its turnover and challenges the giant Amazon. The company founded by Paolo Ainio aims directly at leadership in e-commerce in Italy and, after a capital increase subscribed by Sator, acquired MisterPrice, ePlaza and Bow, three of the main sites in a sector in strong and continuous growth (20% per year), despite the crisis.
The official announcement is expected in the next few days, but it is now a done deal: Banzai's turnover should grow from 130 million euros last year to 170 million, but what is growing, more than anything else, is the potential expansion of the company.
Satisfied Paolo Ainio, who explains that he wants to expand the range of action of the company, for now the leader in hi-tech items, to other consumer products, while the managing director of Banzai Commerce Edoardo Giorgetti takes stock of the company's objectives : “Our strategy at the moment is to develop vertical channels with ever more precise targets".
Banzai's idea is to concentrate all forces on the Italian market “Ecommerce – explains Giorgetti – is predominantly a local market. Consumers prefer to buy from sites in their country: in Great Britain just 20% of those who shop online go to foreign sites. In France the percentage is 12% and in Italy just 8%”. To do this, the IT company can also count on its Pick&Pat network, a network that can count on 50 collection points spread across 40 cities, and where customers can collect and pay on delivery for goods purchased via the Internet.
