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AXA-Cassa di Risparmio di Asti, partnership on bancassurance

The agreement is aimed at developing bancassurance activities through the network of 254 branches of the Piedmontese banking group's network – AXA further expands its presence in the Italian bancassurance channel, through the new company Quadra Assicurazioni.

AXA-Cassa di Risparmio di Asti, partnership on bancassurance
AXA Italia and the Cassa di Risparmio di Asti Group announce the launch of a partnership aimed at developing bancassurance activities through the network of 254 branches of the banking group's network. The partnership is completed with the collaboration between the AXA group and Pitagora (recently joined by the Piedmontese group) in the context of salary-backed loans. The first step of the partnership is the distribution of pension products, which will be on sale at the Bank's branches in the next few days.

With this agreement, AXA further expands its presence in the Italian bancassurance channel, through the new company Quadra Assicurazioni, together with a partner who is today one of the main banking centers in the North West which for years has made the non-life insurance sector one of the focuses of the own business. The Cassa di Risparmio di Asti Group in this sense, it strengthens the offer to its customers. The customized solutions for families and businesses will be offered at the branches of Banca di Asti and Biver Banca.

“We are proud to be alongside the Cassa di Risparmio di Asti Group” – he declared Frédéric de Courtois Chief Executive Officer of AXA Italy. “AXA is a success story in Italy in the bancassurance sector and we want to grow on this market also by extending our offer to Partners who choose to share our protection challenge. Protecting is a mission and a fundamental value for AXA. Behind the world's leading insurance brand, there are in fact people who work every day to prevent risks, make customers as safe as possible and provide services aimed at ensuring them a more serene future".

“We have long since chosen to operate in the bancassurance sector, in the life and non-life sector, in the protection, supplementary pension and health care sector, with a multi-brand strategy” – added Carlo Demartini, Chief Executive Officer of the Cassa di Risparmio di Asti Group referring to the agreement with AXA – “The choice of AXA as a strategic Partner now allows us to enhance our protection and pension offer to cover the insurance needs expressed by our private and professional customers”.

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