The wait is the same. At 19, Italian time, Tim Cook will take the stage of the Bill Graham Civic Auditorium in San Francisco to present the most anticipated products of the year: iPhone 6S and iPhone 6S Plus. But along with the two top models, the world awaits some surprises.
Apple can't afford to be wrong. After last year's extraordinary success, the market wants confirmation. The forecasts appear to be encouraging. According to the rumors in circulation, the most important novelty should concern the new 12-megapixel camera, but there is also talk of 4K video, even more powerful new software, a new color, and Force Touch technology, already supplied on Apple Watch and MacBooks.
Meeting expectations will be a difficult undertaking, the results of the last period speak for themselves: Cupertino comes from three quarters of growth, with an increase in turnover of more than 30%, despite the fact that the last quarter disappointed Wall Street due prudent revenue estimates.
For analysts, it will be very difficult to repeat itself (73,5 million iPhones were sold in the Christmas quarter), which is why Apple may have a few tricks up its sleeve. The rumors tell of the arrival of a new one Apple TV that you can use thanks to Siri and gestural commands, but you can't even rule out a proprietary streaming TV service to challenge the giant Netflix.
Finally, the presentation of the new one cannot be excluded iPad Pro, a 12-inch device intended for professionals, equipped with a stylus.
A Wall Street a positive start is expected for the Apple stock which in the pre-opening phase gains 1,2%, in line with futures on the Nasdaq 100.
