Seaside tourism in the Upper Adriatic confirms its role as a key player in the regional economy. The event, promoted by BCC Pordenonese and Monsile with Scouting Capital Advisors and Hbenchmark, represented an opportunity for discussion on the economic and financial performance of the sector and on growth prospects, also enriched by the institutional participation of Lucas Pavanetto, Vice President of the Veneto Region and Councillor for Tourism, who conveyed the Region's vision of tourism development and promotion policies.
Institutional participation and strategic networking
The opening of the works was entrusted to Gianfranco Pilosio, General Manager of the BCC, who conveyed greetings from President Loris Paolo Rabaldini and underscored the bank's commitment to supporting businesses and families in managing savings and investments, highlighting the strategic role of Pordenone Italian Capital of Culture 2027 as an economic lever to attract investment and strengthen connections between Veneto and Friuli. Raffaele Furlanis, President of the Alto Adriatico Fair, underlined the importance of the event as an economic driving force for the territory, with 155 exhibiting companies which contribute directly to the competitiveness of the sector.
Economic and financial research: key data on seaside tourism
The heart of the event was the speech of Attilio Conta (Scouting Capital Advisors & Hbenchmark Data Intelligence), which presented a detailed analysis of the economic contribution of seaside tourism in the Upper Adriatic:
- Jesolo and San Michele al Tagliamento generate 243 million euro in the hotel sector, equal to 60% of the total turnover of the coast.
- Cavallino Treporti and Lignano Sabbiadoro they record 165 million euro from campsites, representing 65,4% of the total in the Upper Adriatic (64,7% in 2023).
- La EBITDA margin of the most touristic municipalities exceeds the median by 24% (23% in 2023).
- I total revenues for 2024 show a growth of the 9,3 % compared to 2023, with increases in hotel revenues in 7 out of 10 municipalities.
- The Median EBITDA of campsites reaches 30%, with a median revenue of 2,246 million euros, up compared to the previous year.
The study, which analyzed summer seasons from 2023 to 2025 on 116 accommodation facilities, highlights a structural and continuous growth of the sector.
Thematic panels: management, investments and innovation
The panels explored the operational and financial dynamics of the sector:
- “Doing business today” It highlighted the positive return on investment and the need to innovate the offering for foreign markets, manage seasonality, and enhance young human capital.
- “Growing through complexity and uncertainty” It highlighted customer-centric strategies, integrated services, staff training, and an industrial approach to tourism, supported by structured financial instruments and ESG investments.
- The final panel discussed market opportunities: development of open-air tourism, wellness innovation, integrated experiences and the creation of a sustainable, long-term tourism-financial ecosystem.
Awards for excellence and conclusions
The event concluded with the awarding of plaques to the best-performing companies, recognizing those who have successfully combined innovation, effective financial management, and economic results. The conference reiterated how the growth of seaside tourism in the Northern Adriatic depends on targeted investments, strategic financial management and data analysis, confirming itself as a key event for institutions and operators in the sector.
