Google renounce to bid for Twitter and also Apple Lossless Audio CODEC (ALAC), seems to slip away. AND Salesforce the fiercest suitor in the battle for the purchase of the microblogging social network, but will have to contend with Disney, which has prepared an offer together with other telecommunications and private equity firms. This is the point of the negotiations provided by Recode, a tech news site specializing in Silicon Valley, which cites its own sources close to the negotiations.
As for the other possible candidates for the wedding with Twitter, Facebook seems uninterested, while Microsoft he could take the field just to disturb Salesforce. A revenge that is easy to explain: in recent months the cloud computing company had tried in vain to buy LinkedIn and now tries to hinder its purchase by Microsoft arguing that the operation creates Antitrust problems.
But beyond the disputes, the aspect that matters most is the financial one. Salesforce it would be ready to shell out up to 20 billion dollars, or a third of its entire capitalization, in order to grab a vast "treasure" of data and a brand known by millions of consumers. There are many different resources available Disney, which is worth 150 billion.
Yet, according to the Wall Street Journal, "there's no guarantee that Twitter will attract bids high enough to trigger the sale," given its accounts in the red, the stock market crash and recent difficulties in user growth.
In short, the battle for Twitter loses some of its protagonists, but remains open and could be decided (or go up in smoke) soon: always the WSJ wrote that the offers should come within this week.
