The company active in the data management sector for marketing and advertising has launched a strategic collaboration to promote the adoption of its Customer Data. The agreement also provides for the integration of generative AI solutions
More and more companies are choosing great sportsmen as their testimonials. The new spots with Berrettini, Paltrinieri and Sinner. Paola Enogu host of Sanremo.
Online marketing and advertising are showing strong growth rates. New technologies like MadTech, offline and serf driving based companies are helping companies navigate AI, Big Data and platforms. Mint, Italian excellence in the sector, explains the…
One million online sales exceeded in November - The goal of the group led by Carlo Messina is to triple the number by 2023
Everything changes but the basics of marketing have not substantially changed. The strategic approach must adopt the new dynamics and liveliness imposed by technological progress and reformulate a new marketing proposal
With the advent of the pandemic and the new challenges in the digital market, it is no longer enough to develop websites and manage the various channels. To have a successful e-commerce site you need a performing digital marketing strategy in order to…
A local cluster of four companies opens new paths towards sustainability and transparency. An intelligent system tracks and controls the productions to make history and characteristics known
An e-commerce platform where you can purchase web marketing services. It is called ForteChiaro and offers the possibility of covering all aspects of the diffusion of one's brand, website, product or service through online channels
NEW PROFESSIONS - The importance of Digital Marketing is at the heart of decisions in the business world, but academic circles are still struggling to find a standard for certification of specializations. In the panorama of university education, there are few, but…
The proposal is contained in the draft regulation on confidentiality presented by the European Commission - The goal is to make operators recognizable even before answering the phone. In Italy, the Opposition Register is trying to put a stop to the invasion of…
Three guys from the province of Varese have imagined a way to make both social media users and large companies looking for marketing earn
An award for youthful creativity, with concrete support for projects by designers under 35 aimed at museum merchandising: the sixth edition of the DAB tender, launched by the Municipality of Modena together with GAI, expires on 23 November…
"REFERRAL MARKETING AND BUSINESS MANAGEMENT", BOOK BY MARCO VASCIMINNI - A volume to discover how to manage a network of relationships to do business, clarifying one's positioning, assuming an attitude that is neither impatient nor invasive towards potential targets but…
The world's leading media & entertainment scholar has developed an in-depth study on the Beyoncé phenomenon: here are the reasons for the global success of the famous American pop-star who, in addition to her portentous voice and irrepressible personality, reveals indisputable managerial skills.
In the ebook, the creative art of selling a book from its cover triumphs more and more - In fact, the ebook can be seen and read on screens, often very small and invaded by messages: for this reason the competition between covers is decisive -…
Presented in Rome, at the Parco della Musica Auditorium Library, the book by Armando Cicero, strategist for over 50 years of communication, advertising and marketing - The author, retracing the stages of his work experience, launches a message of trust and …
NEW EDITORIAL ORIENTATIONS IN AMERICA - In the USA, the cases of famous signatures that leave the print media for the online are multiplying: the latest case is that of Klein of the Washington Post - But the most sensational novelty is that of the New…
Germany confirms itself as the first admirer of Made in Italy products and for this reason the MSE and ICE, in collaboration with the German Karstadt department stores, have launched the promotional campaign entitled "Studio Italia - The perfection of taste" which…
Twitter tries to enter the television market as a marketing tool, no longer free. And it launches a new Amplify product, capable of delivering real-time replays of brand-sponsored TV videos. One way to…
For some analysts, the idea of the hashtag copied from Twitter is an indication of the beginning of the decline of Zuckerberg's empire - The numbers, however, are still all on the side of the most popular social network in the world.
It is the latest addition to the social networks and its numbers are growing rapidly, but it is still struggling to be understood and to find a place on the web. His name is Pinterest and the latest trend is to use it as…
The US automobile giant, fresh from giving up its partnership with the American football SuperBowl, is launching one of its flagship brands to conquer the European market: an agreement with Manchester United, the club with the most fans in the world (659 million,…
The Facebook conference held by Mark Zuckerberg on the future novelties of the social network has brought many surprises for its members, at the same time making new opportunities for those who look at the platform as the best measurement system to discover…
